Magazine

Got technology? Palmetto Dunes Oceanfront Resort, Hilton Head Island, S.C.

Palmetto Dunes Oceanfront Resort
Hilton Head Island, S.C.

This column takes a look at a property and what technologies are in use.

Palmetto Dunes Oceanfront Resort, is a 2,000-acre resort on Hilton Head Island, S.C., featuring three championship golf courses, a world-class tennis facility, a variety of homes and villas, three miles of private beach, an inland lagoon system, bike trails and a harbour/marina area with several shops and restaurants. Two of the property's most valuable technologies in place are Active Golf and Yield Management, which enables staff to manage its golf services, the highest volume business segment on property, and NetVupoint, its executive management oversight tool for POS outlets. As Bret Martin, vice president of resort operations, said, "It allows us to get up-to-the-minute feedback on each of our business segments. We can instantaneously retrieve data with the simple user interface that this tool provides, backed by integrated technology."

And what is the property’s next big technology upgrade? Updating its CRM tool to Libra OnDemand.

Back Office/Accounting                           Great Plains (Microsoft Dynamics GP)
Business Intelligence                             MICROS NetVupoint
Catering and Events                               OPERA
Central Reservations Services                  OPERA and Sabre Hospitality Solutions
Customer Relationship Management        Libra OnDemand
Database Marketing                               ExactTarget
Foodservice Management Systems           MICROS
Gift Certificate Software                           MICROS, Active Network
Guest Response                                     Survey Gizmo
Human Resources Technology                  Evolution
Inventory and Cost Control                      RGIS
Marketing                                              Sabre Hospitality Solutions
Meeting and Event Planning                     OPERA
Payment Processing                                Heartland Payment Systems
Point of Sale                                          MICROS
Property Management Systems                OPERA
Golf and Recreation Software                   Active Network
Surveys                                                 Survey Gizmo
Telecom                                                Allworx
Time and Labor Management                  ADI Time