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Tony Ross Joins BirchStreet Systems as Vice President of Business Development

  • BirchStreet Systems, Inc.
  • 02.27.15
BirchStreet Systems has announced that Tony Ross will join BirchStreet as its vice president of business development and a member of its executive team, reporting to Bill Hirsch, vice president of sales and marketing.

Ross will be responsible for creating and building new markets designed to help achieve the company’s global business objectives.

Ross will have strategic oversight into the gaming and casino industry along with tapping into other targeted industries. Ross is a respected executive with a distinguished career leading sales operations for successful software companies within the hospitality and gaming arena with over 20 years of experience. Ross has deep product and service knowledge of procure-to-pay solutions that will benefit BirchStreet’s existing customers as well as new ones.

“I am thrilled that Tony will be joining our team,” said Hirsch. “He shares our values and our focus on innovation, along with the same strong emphasis as we do on the customer experience. Tony has shown he is an extraordinary leader throughout his career with a proven track record.”

“I am honored to join BirchStreet and look forward to working to continue strengthening BirchStreet’s position as the global leading cloud procurement solution in the hospitality industry by diversifying the solution into more industries,” said Ross. “Creating new relationships, building strategic partnerships and being able to offer the most functional software with the best customer experience will be an exciting experience.”
Ross joins BirchStreet from Agilysys, where he served as vice president of global sales and has led the company through several years of tremendous growth. Ross had worked up through the ranks at Agilysys, where he built sales strategies and methodologies, grew the sales organization and improved the execution of software and application sales in many hospitality verticals.
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