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Tony Ross Joins BirchStreet Systems as Vice President of Business Development
February 27, 2015 - BirchStreet Systems has announced that Tony Ross will join BirchStreet as its vice president of business development and a member of its executive team, reporting to Bill Hirsch, vice president of sales and marketing.
Ross will be responsible for creating and building new markets designed to help achieve the company’s global business objectives.
Ross will have strategic oversight into the gaming and casino industry along with tapping into other targeted industries. Ross is a respected executive with a distinguished career leading sales operations for successful software companies within the hospitality and gaming arena with over 20 years of experience. Ross has deep product and service knowledge of procure-to-pay solutions that will benefit BirchStreet’s existing customers as well as new ones.
“I am thrilled that Tony will be joining our team,” said Hirsch. “He shares our values and our focus on innovation, along with the same strong emphasis as we do on the customer experience. Tony has shown he is an extraordinary leader throughout his career with a proven track record.”
“I am honored to join BirchStreet and look forward to working to continue strengthening BirchStreet’s position as the global leading cloud procurement solution in the hospitality industry by diversifying the solution into more industries,” said Ross. “Creating new relationships, building strategic partnerships and being able to offer the most functional software with the best customer experience will be an exciting experience.”
Ross joins BirchStreet from Agilysys, where he served as vice president of global sales and has led the company through several years of tremendous growth. Ross had worked up through the ranks at Agilysys, where he built sales strategies and methodologies, grew the sales organization and improved the execution of software and application sales in many hospitality verticals.
11/17/2016 Best Western Selects BirchStreet as its Procure-to-Order Platform November 17, 2016 -
Best Western Hotels & Resorts and BirchStreet Systems today announced the selection of BirchStreet’s Procure-to-Order platform to modernize the procurement process at Best Western’s 2,100 hotels in North America. The BirchStreet technology platform will enable hotel owners to access an online Best Western marketplace to easily shop for Best Western’s approved and branded suppliers, compare prices, establish order guides and process requests on one system.
9/13/2016 BirchStreet Systems Acquires AccuBar September 13, 2016 -
BirchStreet Systems, a cloud-based procure-to-pay technology provider for the hospitality industry, announced its acquisition of AccuBar, a cloud-based, mobile enabled beverage inventory software solution provider.
5/2/2012 BirchStreet Announces Powerful New Spend Intelligence Toolset May 02, 2012 -
BirchStreet Systems, Inc., a leading procure-to-pay (P2P) solutions provider to enterprises around the world, announced the launch of Spend Intelligence Toolset, the company's newest product to complement its P2P platform. The Toolset is designed to provide regional or global enterprises with instant insight into their organizational spend, thereby helping these companies find opportunities to save.
9/18/2009 Omni Hotels Completes Rollout of BirchStreet Systems E-Procurement September 18, 2009 -
BirchStreet Systems, one of the hospitality industry’s leading e-procurement and purchasing system providers, announced that the luxury hotel brand, Omni Hotels, has now fully implemented BirchStreet’s Web-based e-procurement solution.
9/10/2009 PlumTree Partners Announce Investment in BirchStreet Systems September 10, 2009 -
PlumTree Partners, a Dallas-based private investment firm that focuses on middle market technology-enabled business services companies co-founded by Jeff Rich, former CEO of Affiliated Computer Services, and Todd Furniss, former president and COO of Everest Group, announced their investment in BirchStreet Systems, a leading provider of e-procurement software as a service to the hospitality industry.
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