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Pegasus Solutions Yields Significant Returns for Hotels

March 22, 2010 - Pegasus Solutions powerful hotel competitive intelligence platform, MarketVision Agency Position reporting, is now being utilized by hotels of every size and type to realize significant, revenue-driven results. Launched last year with Rubicon, the proven product presents the most comprehensive business reporting package on the market, empowering hotels to increase revenue through smart analysis of historical and forward-looking data.

Hotel Competitive Intelligence with Historic and Forward-looking Reports By combining data from Pegasus’ UltraSwitch with supplier direct data from Rubicon, MarketVision Agency Position is the first hotel competitive intelligence solution to offer historic and forward-looking reports with more than just global distribution system (GDS) sourced data. MarketVision gives hotels a complete picture of not only what agencies, channels, and markets are booking into their hotels, but also their competitor’s hotels, therefore allowing them to compare and monitor performance against their competitive set.

"Pegasus has successfully leveraged its unique position as the largest single processor of hotel transactions in the world with MarketVision Agency Position," said Mike Kistner, chief executive officer of Pegasus Solutions. "The company’s unsurpassed global portfolio, in partnership with Rubicon’s market intelligence experience and established relationships with large hotel chains, has created a winning and powerful combination."

Daily Hotel Competitive Intelligence Reports

The MarketVision reports are refreshed daily to ensure hoteliers have the most up-to-date and actionable information available. These unique features have led hotels to immediately recognize how valuable the information is, allowing them to make fast, revenue-enhancing decisions.

"Particularly in this tougher economic climate, hotels have quickly signed on to MarketVision Agency Position to realize the immediate benefits of the tool in identifying and reacting to what’s happening in their market, and to increase their share of business," said Kistner. "Hotels use MarketVision to easily measure performance against their competitive set, identify sales and revenue management opportunities, gauge sales and marketing effectiveness, recognize booking trends, and spot gaps in business demand and market share." Proven Results from Hotels Worldwide

As a truly global product, MarketVision Agency Position has enabled Pegasus to sign hotels in all regions. Current customers include multiple independent Utell® Hotels & Resorts members, as well as groups and chains, namely Domina Hotels, Apex Hotels, Loews Hotels, and the well known boutique Morgans Hotel Group, among others.

"MarketVision has enabled Apex Hotels to keep ahead of the competition and plan for the future with more accurate data," said Alan Greene, sales director of business travel for Apex Hotels. "As an independent hotel group, this valuable reporting system allows us to compete in a tough market against the large worldwide chains."

Data Sourced from Largest Electronic Collection of Hotels

MarketVision’s Agency Position reports source data from Pegasus’ UltraSwitch, which processes transactions for the largest collection of electronically bookable hotels in the world – more than 95,000 worldwide processing nearly five billion bookings monthly. This data is also combined with supplier direct data from Rubicon, providing a rich source of reservation based statistics for historic and future analysis.

"MarketVision Agency Position’s unique capability to provide information on which sources have booked a property’s competitive set historically, as well as a view of booking demand up to 120 days out, can dramatically improve a property’s sales, marketing and revenue management decisions," said Steve Swope, CEO of Rubicon. "Hotels can dynamically see and act against relative market performance, which also sets MarketVision Agency Position apart from other market intelligence tools."

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www.utell.com

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