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Fry, Inc., a Subsidiary of MICROS Systems, Inc., Launches Interactive Site for Hannaford Supermarkets

September 01, 2010 - Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and a leading e-commerce solutions provider, announced the launch of a newly designed Website for Hannaford Supermarkets, a market-leading grocer serving the Northeastern United States.

Fry built and designed the new Hannford Supermarkets Website to be an interactive shopping experience. Customers can use the site to send shopping lists to their mobile devices, create profiles to alert them of allergens in products, print store and manufacturer coupons, and order cakes and deli platters to be picked up in-store. Additionally, shoppers can conveniently interact with the weekly sales flyer and recipes sections by adding products and ingredients from those pages directly to their shopping lists.

“It was our goal to enhance and simplify the user experience on our Website and to allow customers to have a richer and more personalized shopping experience," said Mark Bradeen, manager of promotions and online loyalty marketing for Hannaford. “The new site is both a shopping destination and an innovative extension of our stores.”

Fry built the site on its Open Commerce Platform^TM (OCP), a solution that provides retailers with the tools to expand their online business. Fry also designed the site to capture the brand and provide an exemplary user experience.

“Hannaford recognized the need to engage its customers and provide the necessary tools to make visiting its site an enjoyable and usable interactive experience,” said Rudy Pataro, president of Fry. “We are thrilled to unveil this innovative new site.”

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