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Hard Rock Hotel & Casino Biloxi Will Implement The Rainmaker Group's GuestREV® Profit Optimization System
January 14, 2013 - The Rainmaker Group, a world leader in automated forecasting and profit optimization solutions for the gaming & hospitality industry, announced that Hard Rock Hotel & Casino Biloxi selected its GuestREV® profit optimization system as part of a 154-room hotel tower expansion project.
The GuestREV implementation is anticipated to begin later this month.
“We believe Rainmaker offers a fully integrated program for the casino industry, more so than its competitors,” said Vince Lentini, senior vice president of marketing, Hard Rock Hotel & Casino Biloxi. “The full integration of GuestREV with our key guest-related systems, as well as GuestREV’s Total Guest Value algorithms, were key factors in our selection process.”
Since its debut in 2001, Rainmaker’s unique Total Guest Value approach to forecasting and pricing hotel rooms has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels. Driving incremental revenue and profit aligns perfectly with Hard Rock Biloxi’s primary objective for implementing an automated forecasting and optimization system.
“Our first objective is to get a double-digit percentage increase in RevPAR, year-over-year,” said Lentini, a gaming and hospitality industry veteran. “We’ll also use GuestREV to critically assess overall profitability of the guests that stay in the hotel, a more scientific way than simply looking at the difference between a guest’s theoretical value and his or her average rate.
“And finally, we’re also looking for new ways to understand our unconstrained demand to ensure that, as we increase our overall inventory by 47 percent, our room availability is always positioned for optimum profitability in accordance with evolving demand over time. We believe GuestREV will be an important tool in helping us meet this objective as well.”
The 47-percent increase in inventory will include 140 standard guest rooms and 14 suites, and will take Hard Rock Biloxi’s total inventory to close to 500 rooms. The 12-story hotel tower addition is expected to be completed in late December 2013.
“We are very excited to partner with Hard Rock Biloxi and look forward to helping its team not just meet, but exceed its objectives for a profit optimization system,” said Tammy Farley, president of Rainmaker. “We are certainly proud and honored to add this Four Diamond Resort property and its talented, motivated and customer-centric team to our vibrant and growing family of premier casino hotel customers.”
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