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MARKETING/MANAGEMENT

Web gateway vendor Cymphonix is combining its Cymphonix XLi technology with D-Link’s Wishfi products for targeted advertising displayed on hospitality and visitor-based networks as users log in to the Internet.  Information displayed ranges from sponsored advertisements to targeted internal messaging; Cymphonix XLi is in-line with the browser traffic and is “content-aware,” enabling a precise match of sponsored information to the interest of the user.  http://www.dlink.com/serviceprovider/partnerships_wishfi.aspx, http://www.cymphonix.com/d-link-wishfi.html
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The Grove in Hertfordshire, England has installed Datavision Technologies’ Business Intelligence suite to consolidate information from HMS, POS, spa, sales and catering, golf and dining applications. 

Datavision has released mobile business intelligence functionality, featuring dashboards, charts and reports delivered directly to iPad, iPhone and iPod touch devices.  The dashboards allow the user to drill down on areas of interest by tapping on the screen.

Datavision Technologies announced a partnership with PAR Springer-Miller to provide business intelligence reporting for its SMS|Host Hospitality Management System.  A new interface connects SMS|Host to Datavision’s remotely hosted iDatavision application, which integrates its data with that from other connected systems such as sales and catering, general ledger, ski, club membership or payroll into a hosted data warehouse and delivers actionable operational information directly to the user via Web browser.  
http://www.thegrove.co.uk, http://www.springermiller.com, http://www.datavisiontech.com  
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ProfitSword is developing ProfitWizard, an ad-hoc business intelligence reporting tool, which will pull data from its ProfitSage Business Intelligence database and parse it into multidimensional cubes using standard Microsoft technology with OLAP capabilities.  The new module is scheduled to be available by fourth quarter this year.  Users will use an Excel add-in to select data from the OLAP cubes to create ad-hoc reports.  http://www.profitsword.com  
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E-commerce provider Project Interactive has released its proprietary TweetAgent and Fanbooker services to assist independent and boutique hotels in managing their social media interactions on Twitter and Facebook.  Project Interactive's team of former hotel executives, travel professionals and brand marketers design and develop tweets, schedule and launch posts, and track the effectiveness of brand messaging through customized reports to learn what influential fans and followers are saying about each property and the overall brand experience.  http://www.projectinteractive.com  
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The Breakers Palm Beach has implemented Cendyn’s CRM Suite to automate its guest experience cycle, which includes pre-stay customized itineraries, personalized checkin/checkout, guest feedback and follow-up.   After guests reserve a room, they log in to the Cendyn-powered MyBreakersStay.com Web page to check their reservations, book activities, dining, special events and create their own itinerary prior to their arrival.  Cendyn’s eInsight system pulls relevant guest data from the HMS and other systems to market to guests’ preferences.  The Breakers recently moved its online marketing to Cendyn's 360º Marketing platform.  http://www.thebreakers.com, http://www.cendyn.com
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Ukraine-based Premier Hotels has activated Libra OnDemand with its Premier Club loyalty program for its seven properties, which use a variety of different hospitality management systems.  http://www.premier-hotels.com.ua/en.html, http://www.libraondemand.com  
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