Siegel Sez

MARKETING/MANAGEMENT

Benchmark Hospitality International has selected Aptech Computer Systems’ Execuvue Business Intelligence system to automate data gathering and performance management processes for its 30 properties; roll out will begin in 1Q 09.   http://www.benchmarkhospitality.com, http://www.aptech-inc.com
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Lodging Interactive is rolling out its HuBBub Travel 2.0 Marketing Services to help hotels maximize their online reach through social media Web sites.  HuBBub combines blogging, RSS feed syndication, Twittering and e-mail harvesting with hotel profiles on Facebook, MySpace, Flickr, Twitter, Photobucket, Squidoo, Wikipedia and others.  http://www.lodginginteractive.com
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Montreal’s Tidan Hospitality Group has contracted with VIZERGY for Web site design, search engine marketing and SECURE-RES reservation services.  http://www.tidanhotels.com, http://www.vizergy.com 
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Abu Dhabi-based One to One Hotels has selected TIG Global as its exclusive Internet marketing partner.  TIG Global will add interactive meetings pages, custom RFP forms and interactive maps to One to One’s Web site, and improve its usability and messaging features.  TIG Global will also provide search engine optimization services, pay-per-click marketing campaigns executed on all major search engines, e-mail marketing, strategic linking, revenue tracking and statistical reporting, and consultative account management.  http://OnetoOneHotels.com, http://www.tigglobal.com
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Schweitzer Mountain Resort will implement UniFocus’ STAFFScope at all of its facilities as part of an employee engagement initiative, building on its experience with UniFocus’ GUESTScope by correlating all survey analytics together.  This should allow it to identify critical staff issues and relate that knowledge to guest satisfaction. 

The 184-room Setai San Diego will use UniFocus’ suite of business intelligence tools, including the GUESTScope, MEETINGScope and STAFFScope survey tools, correlated to produce actionable information and compared with mystery evaluations using SERVICEScope to compare standards with actual perceptions.  http://www.schweitzer.com, http://www.setaisandiego.com, http://www.unifocus.com
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Dolphin Dynamics has integrated its booking management module with Pancentric's Enabler e-mail marketing software to allow its users to generate trackable e-mail bulletins and promotions to prospects and clients.  http://www.enablermail.com, http://www.dolphind.com
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Foxwoods Resort Casino has chosen the Netezza Performance Server (NPS) data warehouse appliance and SAS Marketing Automation software to collect and analyze its gaming and hotel data in more detail.  Foxwoods includes six casinos, 1,416 guest rooms in three hotels, more than 30 restaurants, a spa, over 50,000 square feet of meeting and event space, 24 retail shops and five entertainment venues.  http://www.foxwoods.com, http://www.mgmatfoxwoods.com, http://www.netezza.com, http://www.sas.com
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Hospitality eBusiness Strategies (HeBS) has received five Interactive Media Awards (IMA) for excellence in Web site design and development, including a Best in Class Web site award (for the Luxe Worldwide Hotels site) and four Outstanding Achievement awards.  http://www.hospitalityebusiness.com
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InnPoints Worldwide has contracted with ICE Portal for rich media services for its clients’ promotional efforts.  http://www.innpoints.com, http://www.myhms.com, http://www.iceportal.com
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