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If a personal computer breaks, should it be repaired or replaced? Many hotel companies have adopted a policy that a broken PC is not worth repairing and should be immediately replaced, and the old computers erased and donated to students or senior citizens. Other companies evaluate the condition of the malfunctioning PC to determine if it can be reasonably repaired. Geoff Griswold evaluates the best course of action for repairing vs. replacing hotel technology. 

 As you pursue your optimal hotel internet marketing strategy for your luxury hotel, you want to make sure you’re attracting the savvy business mogul or free-spending socialite rather than, say, a spring-breaking “bro” with a bad fake tan and cheap tequila pouring out of his ears. Maria Harrison talks about five strategies to make sure that you’re attracting the right customers

No single company buys enough insurance limits to have such a major impact that the prices go up or capacity falls away immediately following an event. A systemic loss, like one that impacts the power grid or halts the financial sector from trading for a few days, would be an entirely different (and scary) story. Mary Guzman talks about the scary after-effects of the Equifax breach for hopitality companies. 

Overcoming Content Challenges
Posted: 10/03/2017

Although often relegated to the back seat, the process of content creation drives the success of a digital signage program. Steve Glancey of Screenfeed and Bryan Meszaros at OpenEye Global offer a list of tips and tricks to create impactful content.

Why Blogging is Important
Posted: 10/03/2017

Blogging has been an important part of online marketing for a variety of industries for some time. It has been the most consistent trend in SEO and is still relevant even now. Nimesh Dinubhai covers the number of reasons why this is so despite the changing of algorithms and other new methods.



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Why Blogging is Important

10/03/2017



Blogging has been an important part of online marketing for a variety of industries for some time. It has been the most consistent trend in SEO and is still relevant even now. There are several reasons why this is so despite the changing of algorithms and other new methods. Blogging continues to prove content is king. Here is why blogging is important...

1. Blogging Gives You Fresh Content
The challenge for most websites is getting regular fresh content to attract new customers, keep the page relevant and rise up the Google rankings. All search engines select fresh content first. While re-editing your content can work it will fail in terms of variety and users soon get bored hence the need for blogging.

2. Blogging Offers Additional Service to Customers
Many people usually search for information concerning products and services instead of a specific brand or outlet. Having a blog regularly updated allows you to provide this information in your field both for new and potential customers. It leads them from your blog to your site giving you quality leads.

3. Blogging Offers Chance for Interaction and Collecting Feedback from Clients
Blogs have a comment section where you can get feedback and views about topics and events you have written about. You can interact with the readers as they share your posts or provide insights and reviews regarding what you have written.

4. Blogging Allows You to Have Content to Share
Blogging also forms an integral part of social media marketing. In social media you will have to offer daily fresh content across multiple platforms. Blogging not only gives you the content to share but also allows you to have content that is engaging and likely to create more engagement and interest more than just price updates.

5. Implement SEO and Get Higher Rankings
Blogging also gives you a better platform to implement most, if not all, of the various SEO techniques. You can have inter-page back links as well as links to other quality sites. You also get to have targeted content and key words, optimized photographs and images and several other SEO strategies. These along with the quality fresh content help you rank higher on search pages results. In return, you get more traffic and increased conversions.

6. Promote Your Events
If you are having events, blogging offers you a better way to promote them highlighting their attraction without much sales talk. It also makes you an authority and this improves your credibility among visitors and search engines. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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