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It is widely accepted that millennials are the most tech-savvy generation today, but in the midst of focusing marketing efforts toward one group are the other generational groups forgotten during technology implementations? Special thanks to Leora Lanz's Digital Marketing for Hospitality class at the Boston University School of Hospitality Administration for providing this series for our readers.
 
 
This is the fifth article in a total of five articles in this series

In the mobile-first era, it is certainly crucial to have effective search engine optimization (SEO). Most people use a mobile device to access the internet. As the majority of search requests increase by mobile device, Google will be switching to mobile-first indexing in the near future. Nimesh Dinubhai unpacks how mobile indexing will influence business SEO strategies.

As more and more events are added to the schedule each year, too often we hear the same speakers rehash the same industry information. From the start, the Hunter Hotel Conference set itself apart. Hospitality Upgrade's own Geneva Rinehart recaps the Hunter Hotel Conference and the March Madness that ensued in its 30-year anniversary.

Social media is a powerful marketing tool. Marketers have risen to the challenge of using social media as a tool in order to increase brand knowledge and loyalty. With all the content thronging social networks, it becomes impossible for the average user to view it all. Special thanks to Leora Lanz's Digital Marketing for Hospitality class at the Boston University School of Hospitality Administration for providing this series for our readers.

 
This is the fourth article in a total of five articles in this series.

Understanding and anticipating individual guest needs lies at the heart of offering a superior hotel experience. To offer evermore tailored and personalized levels of service, it’s now possible to access an unprecedented amount of customer data via sources such as mobile check-ins, online bookings, loyalty programs and past spending habits. Brendon Granger dives into beacon technology and how to make the most of it on your property.



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Why Blogging is Important

10/03/2017



Blogging has been an important part of online marketing for a variety of industries for some time. It has been the most consistent trend in SEO and is still relevant even now. There are several reasons why this is so despite the changing of algorithms and other new methods. Blogging continues to prove content is king. Here is why blogging is important...

1. Blogging Gives You Fresh Content
The challenge for most websites is getting regular fresh content to attract new customers, keep the page relevant and rise up the Google rankings. All search engines select fresh content first. While re-editing your content can work it will fail in terms of variety and users soon get bored hence the need for blogging.

2. Blogging Offers Additional Service to Customers
Many people usually search for information concerning products and services instead of a specific brand or outlet. Having a blog regularly updated allows you to provide this information in your field both for new and potential customers. It leads them from your blog to your site giving you quality leads.

3. Blogging Offers Chance for Interaction and Collecting Feedback from Clients
Blogs have a comment section where you can get feedback and views about topics and events you have written about. You can interact with the readers as they share your posts or provide insights and reviews regarding what you have written.

4. Blogging Allows You to Have Content to Share
Blogging also forms an integral part of social media marketing. In social media you will have to offer daily fresh content across multiple platforms. Blogging not only gives you the content to share but also allows you to have content that is engaging and likely to create more engagement and interest more than just price updates.

5. Implement SEO and Get Higher Rankings
Blogging also gives you a better platform to implement most, if not all, of the various SEO techniques. You can have inter-page back links as well as links to other quality sites. You also get to have targeted content and key words, optimized photographs and images and several other SEO strategies. These along with the quality fresh content help you rank higher on search pages results. In return, you get more traffic and increased conversions.

6. Promote Your Events
If you are having events, blogging offers you a better way to promote them highlighting their attraction without much sales talk. It also makes you an authority and this improves your credibility among visitors and search engines. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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