NORTHWIND's Newest Maestro Technology Expansion and Rooftop Event a HITEC Smash

  • Maestro PMS
  • 07.11.06
NORTHWIND, a provider of enterprise property management hotel software and reservation solutions for hospitality, expressed thanks to clients, operators and press for their warm reception of the Maestro team at HITEC 2006, and for their universal endorsement of the Maestro Analytics Business Intelligence system.

Many NORTHWIND Maestro users and friends also joined NORTHWIND at its annual wine tasting and dinner event, hosted this year at the elegant rooftop garden of one of Minneapolis' most exciting restaurant venues.
NORTHWIND's president of US operations, Warren Dehan, said, "NORTHWIND is grateful to all the clients and prospects that scheduled time to meet with us during HITEC. Our team was kept busy meeting new people, answering questions and demonstrating the Maestro Suite of hospitality solutions throughout the show. The new Maestro Analytics Business Intelligence system was particularly popular because of its ability to analyze performance and marketing information for more profitable business decisions."
Dehan also said he was pleased so many clients enjoyed NORTHWIND's annual wine tasting dinner and entertainment. "It is always a pleasure to meet friends and clients 'out of uniform' in surroundings where we can relax and enjoy each other's company," he said. 
NORTHWIND's newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization's key operating data to support marketing strategies and business decisions.
Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a five-diamond, four-star property going for a five-star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future."
Ms. Ashton said that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients' location and target our marketing budget accordingly," she said.
NORTHWIND specialists also provided HITEC attendees with a tutorial session entitled, "CRM, Business Intelligence and Management Reporting: The Power of Integration." The educational seminar presented operators with new ways to leverage technology for competitive gains. Attendees learned the advantages of integrating data from different departments and properties onto a single database and analyzing it with leading-edge business intelligence applications. The rewards of comprehensive analysis were demonstrated to be a more effective use of marketing budgets and greater efficiency in allocating resources.
The Maestro Property Management Suite combines a full-function front office system in use by hotels from 3,500 to 25 rooms with a family of robust modules that includes Maestro GDS+ – an online, real-time reservation engine with integrated yield management to maximize ADR for virtually all eReservation channels; Maestro Owner Management – fully integrated ownership accounting functionality for asset performance reporting; Maestro Sales & Catering – manages group-convention sales and function rooms, whether at one property or a portfolio of hotels; ResEze Web Booking Engine – enables independent and multiproperty hotels to take advantage of the growing online revenue opportunity by providing tools for guests to book their own reservations from an operator's Web site; Maestro Yield – a revenue manager that makes sophisticated strategies easy for multiple booking channels at one or more properties; Maestro Analytics – a complete business intelligence software suite that lets end-users interactively analyze critical business information; Maestro CRM – gives managers the information to make the best business decisions for booking new business; Maestro Spa & Activities Management – enables resorts, hotels and clubs to schedule facilities and activities with real-time integration to all other modules.
Also available is Maestro CRS, which supports a two-way interface to corporate sales offices and Maestro Multi-Property and is used by many multiproperty operating companies and corporate reservation facilities. The system supports a number of properties on a single server with a single database, or each property can rely on its own server with all files being replicated at the central corporate offices.

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