Trump Entertainment Resorts Installs Rainmaker Group Revolutionsm Revenue Management Suite in All Atlantic City Properties

  • Rainmaker Group (The Rainmaker Group)
  • 06.22.07
The Rainmaker Group, a world leader in automated revenue management software and services to the casino hotel and multifamily housing industries for total property profitability, announced that Trump Entertainment Resorts has implemented Rainmaker’s revolution SM product suite of revenue management modules in all three of its gaming resorts in Atlantic City.

The revolution product suite considers all important revenue streams at client properties to maximize profitability for gaming properties and hotel groups.

“Trump Entertainment Resorts is using the revolution suite in its Atlantic City properties to optimize revenue and maximize the benefits of increased demand as a result of the physical and marketing enhancements at our properties,” said Dan Skodol, director of revenue management–Atlantic City for Trump Entertainment Resorts.  “The Rainmaker system assists in setting room rates and comp hurdles based on a comprehensive profile of each guest.  This enables us to increase profitability by recommending optimal room values for each segment.”

The three Trump properties utilizing the revolution product suite are the Trump Taj Mahal, the Trump Plaza and the Trump Marina currently comprising a total of nearly 3,000 rooms.    

Tammy Farley, principal of The Rainmaker Group, said, “Trump Entertainment Resorts’ large gaming properties are perfectly suited to gain maximum benefit from the revolution product suite.  Revenue management is becoming a key part of Trump’s focus to boosting profitability for its Atlantic City operation.  Trump understands the importance of basing room values on total guest value and we will be working closely with them in the future as they open their new 800-room hotel tower at The Trump Taj Mahal.”    Farley stated that revenue management is a way of doing business, not a computer system and Rainmaker enables casino hotels to increase profitability through availability positioning based on each customer segment’s minimum acceptable value.

“Trump Entertainment Resorts currently operates one quarter of all the hotel rooms in Atlantic City,” said Skodol.  “Optimizing the revenue generated by those rooms is essential, which is why we are utilizing the revolution system–it is the only revenue management solution on the market so precisely geared to gaming properties.  The Rainmaker team’s solid understanding of the gaming business ensures the most effective system implementation, both from a technical and business process point of view.  The implementation is in its very early stages and is already delivering tremendous value.”  Skodol also noted that an important advantage of the revolution revenue management suite is that all recommendations are subject to Trump corporate oversight to ensure the correct room value designations are consistently applied to its guests.

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