New Online Competitive Intelligence Tool Enables Hotels to See Themselves as Consumers Do

  • TravelClick
  • 06.26.07
TravelCLICK Inc., one of the leading providers of emarketing solutions for the hotel industry, is expanding its suite of market intelligence solutions with SearchVIEW, a powerful online market intelligence tool that showcases the effectiveness of a hotel’s search engine optimization and pay-per-click campaigns, online travel agency placement, and online customer reviews.

The online presence tracking tool will literally take the guesswork out of the online environment, giving hotels a competitive advantage by allowing them to see themselves as consumers do.

SearchVIEW will enable hotels to see exactly how online travel shoppers view their property and its competitive set—from search rank and third-party Web sites to consumer ratings—using a single, easy-to-navigate Web-based application. Views included are:
  • Search engine – Tracks pay-per-click (PPC) and search engine optimization (SEO) campaigns and monitors trademark infringement.
  • Online travel agents and online travel meta search – Enables hoteliers to view hotel placement.
  • Customer review – Allows hotels to see the average score for both the hotel and its competitive set on multiple customer review sites and view what customers are saying about the property.
“As search performance and consumer-developed content continue to drive online consumer travel purchasing behavior, online strategy involves much more than merely having a Web site and buying a few key words,” said Scott Farrell, vice president of revenue strategy at TravelCLICK. “An effective strategy must take into account the factors that influence online consumer travel buying behavior—how your hotel is viewed, how the competition is presented, and what consumers are saying about your property. With SearchVIEW, we have leveraged our experience across our competitive intelligence, emarketing and reservations services portfolio to create an interactive tool that enables hotels to view the online environment from the customer perspective and act immediately to ensure their property is positioned to maximize their revenue from the Internet.”
SearchVIEW’s personalized dashboard presents information in an easy-to-view format and gives users options to view different types of graphs as well as the ability to add or change various attributes, such as alerts and Web sites to monitor. Alerts can be set to monitor daily or weekly changes and can be illustrated on the dashboard or e-mailed directly to users.

SearchVIEW is an integral component in TravelCLICK’s expanded Internet marketing strategy that is being accelerated with the recent acquisition of Blue Square Studios. With the introduction of SearchVIEW, TravelCLICK increases its commitment to the power of Internet marketing combined with competitive intelligence and delivers the most comprehensive suite of market intelligence solutions in the hospitality industry.

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