IDeaS Signs Las Vegas Hilton to Revenue Management Solution

  • 07.12.07
IDeaS, a leading provider of revenue optimization solutions and one of the industry's fastest growing technology companies announced that Las Vegas Hilton, one of the world's most popular destination casino resorts, has signed an agreement with IDeaS to install IDeaS' V5i(TM) ASP revenue management solution.

"This current installation with the IDeaS product in an ASP model is unique in that the product maps closely to the open vision Las Vegas Hilton has for its next generation revenue management strategy," said Marc Guarino, vice president of Information Technology for Las Vegas Hilton. "The ASP delivery nature of the product and the e-learning capabilities will allow us to be more nimble, while the IDeaS Group Pricing Module and Best Available Rate (BAR) Module capabilities will provide us with a clearer view to the activities at our property."

    "Hoteliers are increasingly realizing that in today's highly competitive markets, leveraging the best technology available is a necessity. This is reflected in charting higher profits, in having a better understanding of the dynamics at work within their environment, and having a reliable view to the future," said Bernard Ellis, Managing Director, Americas for IDeaS

    Key Product Highlights: IDeaS in use at the Las Vegas Hilton

    --  IDeaS Group Pricing is designed to help hoteliers evaluate group requests, analyze displaced revenues, find alternative dates and include ancillary revenues and costs for a total value assessment.

    --  IDeaS Best Available Rate (BAR) Module is designed to help the hotelier answer the challenge of what rate to quote to the unqualified guest. Price too high and lose the guest; price too low and compromise your revenue. The IDeaS pricing engine selects the optimal rate with the highest probability of selling based on arrival date and length of stay.

    --  IDeaS web based delivery was designed to provide a faster, easier and more cost effective deployment method for hoteliers of any size and in any location in the world. IDeaS On-demand ASP deployment method offers hoteliers the best of both worlds, our award-winning technology delivered in an easy to purchase, faster to learn and conveniently supported way. IDeaS' web delivery provides all the benefits of IDeaS' technology with none of the encumbrances inherent in a traditional software purchase.

    About Las Vegas Hilton

    The Las Vegas Hilton, a classic property that has transformed itself into a contemporary resort, ranks among the world's most famous and popular destinations. It is situated on 59 acres next to the Las Vegas Strip and adjacent to the Las Vegas Convention Center. It offers 3,000 rooms and suites (including a variety of enhanced room products). The property is one of the largest hotels in the world and features top-name entertainment (such as Barry Manilow in the 1638-seat Hilton Theater), 16 distinctive restaurants, and a full-service health club and spa.

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