More Than 130 Hotel Brands offer Best Available Rate through Amadeus

  • Amadeus
  • 07.24.07
Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, has signed over 130 major hotel brands for its Best Available Rate program.

Hotels which have signed up for the program have seen their bookings through Amadeus grow by between 10 percent and 30 percent. Travel agents and corporations can be confident that hotel rates in Amadeus are as good as, or better than, hotel rates in other distribution systems or on the hotel’s own Web site.

"The Amadeus Best Available Rate program helps us to demonstrate our commitment to travel agents," said Andrew Rubinacci, vice president of distribution marketing EMEA of InterContinental Hotels and Resorts. "We want travel agents to feel comfortable that they can find the best InterContinental rate for their customers using Amadeus Hotels, without having to shop around."

“We are extremely pleased that so many hotels are giving a firm commitment to rate parity across the distribution channels,” said Antoine Medawar, managing director, Amadeus Hospitality Business Group. “And travel agents are rewarding this commitment by making more hotel bookings through the efficient GDS/travel agency channel.”
About Amadeus
Amadeus is a technology partner for providers, sellers and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – distribution and content, sales and e-commerce, business management and services and consulting.
About Amadeus Hotel IT solutions
Amadeus offers a wide range of hotel solutions: PMSs, food and beverage systems, recreation and leisure systems and revenue management systems both for individual properties and central offices. With 6,500 hotel IT customers in more than 70 countries, Amadeus is a European leader in information technology solutions dedicated to the optimization of management methods and revenue in hospitality, catering and tourism.

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.