Newmarket International Launches Powerful Integration with’s AppExchange

  • Newmarket, an Amadeus company
  • 07.25.07
Newmarket International, Inc., a leader in sales and catering solutions for the hospitality industry, announced its Newmarket Connex™ is now available on’s AppExchange.’s AppExchange, one of the world’s first marketplaces of on-demand business applications, lets users find, sample and select from hundreds of applications that run on the Salesforce Platform. By integrating with Salesforce, Newmarket® ties its leading Delphi® group sales, catering and events technology directly into a company’s Salesforce CRM application, sharing lead information and prepopulating important customer information fields. The powerful integration provides users with an unprecedented level of knowledge sharing and streamlines sales processes for increased productivity and revenues.

With this first-ever hospitality solution now available on AppExchange, Newmarket further demonstrates its innovation and integration capabilities. Newmarket Connex for Salesforce will connect a hospitality company’s central sales offices using the Salesforce CRM application with the properties in its portfolio, giving the sales office user the ability to source group request-for-proposals (RFPs) from opportunities within Salesforce. RFPs, responses and booked groups and meetings business are all seamlessly exchanged with Salesforce; providing visibility, RFP routing, notification and reporting from within the application.

In addition, Newmarket Connex for Salesforce allows users to:

  • Manage room block, event and meeting detail information for group and meetings business opportunities within Salesforce
  • Speed meeting creation to streamline data entry and processes
  • Have real-time access to proposal and booking information
  • See event and meeting details in Salesforce from Delphi
  • Report on business data of group and meeting business from within Salesforce
“The thousands of customer installations that have taken place via the AppExchange clearly demonstrate its momentum as the world’s on-demand application marketplace,” said George Hu, chief marketing officer, “ customers can use the AppExchange to extend the benefits of the on-demand model throughout their organization. Industry-leading partners like Newmarket joining the AppExchange shows that the opportunity for on-demand goes far beyond CRM to new application categories like hospitality.”
“We understand the need in the marketplace for integrated solutions that maximize a company’s technology investment and successfully eliminate traditional application and information silos. By partnering with, we are taking a leadership position in allowing companies to connect information and leads like never before,” said Sean O’Neill, chairman and CEO, Newmarket International, Inc. “We are excited that two of our global hotel chain customers are already implementing Connex for Salesforce, demonstrating the need and extraordinary value of this joint solution.”

About Newmarket International
Newmarket International, Inc. is a leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 8,700 installations in over 100 countries. Newmarket International is headquartered in Portsmouth, N.H., with international offices in Barcelona, Cologne (Germany), London, Shanghai, Singapore and Sydney.

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