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Rosewood Hotels & Resorts Chooses Digital Alchemy for Customized CRM

  • Digital Alchemy, LLC.
  • 08.08.06
Rosewood Hotels & Resorts, the premier manager of ultraluxury hotels and resorts throughout the world, has selected Digital Alchemy to provide unique e-mail marketing and customized guest relationship management tools.

Rosewood Hotels & Resorts manages properties worldwide including: The Mansion on Turtle Creek and Hotel Crescent Court in Dallas, The Carlyle in New York, CordeValle in San Martin, California, Inn of the Anasazi in Santa Fe, Las Ventanas al Paraíso in Los Cabos, Mexico, Hotel Seiyo Ginza in Tokyo, Japan, and the Caribbean properties – Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay on Antigua.

“The name of the marketing game is, and always has been, communication with guests, and today there is no better means of communicating quickly, effectively and affordably than through high quality, rich content communication delivered through e-mail and Web promotions,” said Don Hay, CEO for Digital Alchemy. “We are excited to be able to share our expertise with Rosewood Hotels & Resorts.” 

“Rosewood is constantly looking for ways to further personalize and enhance the hotel experience of our guests. Digital Alchemy’s recognition of Rosewood’s unique approach and their ability to work closely with us to customize solutions were key drivers in our selection of them over other providers that we evaluated,” said Robert Boulogne, COO for Rosewood Hotels & Resorts. 

Through its partnership with Digital Alchemy, Rosewood will have access to a complete array of features and services, including:

  • E-Relationship Program, which allows hotels to build meaningful relationships with guests through reservation confirmations, pre-stay marketing and post-stay communications 
  • On-Line Comment Card
  • VIP Concierge Service, which identifies specific guest preferences and interests
  • E-Mail Marketing
  • Digital Alchemy’s Patent Pending Smart Send Technology, which dramatically increases e-mail open rates and e-marketing effectiveness

All of these tools are designed to enhance the guest experience at Rosewood’s luxury properties and to continue to allow the company’s marketing team to fine-tune future messages, all while remaining 100 percent compliant with the CAN SPAM Act and similar laws in other countries.

“Digital Alchemy is dedicated to supporting our clients by providing a complete portfolio of products — and the expertise and manpower to put them into action,” Hay said. “By providing a complete, targeted and comprehensive CRM solution, we can help hoteliers maximize their investment and make their marketing dollars work more efficiently.”

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