Top Executives from Marriott, Hilton, Carlson, Starwood and Cendant to Comment on the Latest Marketing and Distribution Trends at the Travel Distribution Summit North America 2006

  • Cendant
  • 08.11.06
The event will be held in Chicago on October 4 and 5, and will tackle issues such as; lowering your distribution costs, search engine marketing, corporate travel, CRM, revenue management, destination marketing, loyalty and user-generated content. 

Executives representing leading travel suppliers and distributors will have the opportunity to share their wealth of experience, knowledge and industry predictions with attendees.  Companies represented include: Marriott, Hilton, American Airlines, Starwood, Royal Caribbean, TripAdvisor, Cheapflights, Carlson Wagonlit, Travelocity, AAA, Priceline, Cendant Hotel Group, Sidestep and Carlson Hotels. 
Various networking opportunities as well as educational sessions will provide several opportunities for attendees to meet others within the travel industry. 
Event organizer Helen Raff said, “Attendees will have the unique opportunity to meet, talk and do business with America’s leading travel professionals.  With well over 800 senior level attendees expected this year, this event is an essential date for their calendars.”
Agenda Highlights Include: 
  • The relationship between suppliers, intermediaries and 3rd party sites is fundamental to the distribution of travel products online, and it is rapidly changing.  The COO from Travelocity, a managing director from American Airlines and the SVP eCommerce from Marriott will come together for this opening keynote debate where attendees can see how to adapt to and profit from fundamental changes in corporate travel distribution. 
  • EyeforTravel Research has shown the way that Business Travel is distributed is currently at the top of the agenda for travel industry professionals.  Speakers include the GM & COO from Orbitz for Business, the chief executive from Hogg Robinson and the COO from Carlson Wagonlit. 
  • How can you lower your distribution costs through direct connectivity and standardization? Attendees can hear from the CIO at Continental Airlines, the SVP of sales from Royal Caribbean and the VP of distribution from Carlson Hotels how they are employing supplier links, direct connectivity and XML standards in their specific sector.
  • As part of the sales and marketing track, Cendant Hotel Group, Travelzoo and the Kimpton Group will reveal how to use e-mail marketing to generate revenue with your past, present and future customers.  Plus an extended panel debate on the future of meta-search will give delegates the opportunity to hear the pros and cons of this particular method of distribution. 
  • The industry is fully aware of the popularity of user-generated content, the potential of RSS feeds and the importance of rich media content in the purchasing process.  But how are successful companies actually utilizing these tools to communicate and sell to their customers?  And what are the practical challenges implementing the technology and analyzing the data?  Speakers include TripAdvisor, AAA, Virtual Tourist, Starwood and Multimap.  
     


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