SECURE-RES Launches Pacifica Web Site Redesign

  • 08.02.07
SECURE-RES has launched the redesign and upgrade of the Web site for Pacifica Hotel Company.

This new site incorporates more in-depth information on the company and includes more than 20 California properties, while adding new state-of-the-art functionality, according to SECURE-RES president, Joe Hyman.

Pacifica began working with SECURE-RES in 2002. At that time, SECURE-RES implemented an Internet booking engine for the hotelier, which proved to be highly successful. During the first year of the relationship, Pacifica achieved a 120-percent quarterly revenue gain, representing an increase of approximately $1 million in revenue.

Based on that success, SECURE-RES went on to provide additional Internet marketing services to Pacifica. Today, Pacifica has implemented the SECURE-RES Total Solution, a customized package of services that includes Internet booking engines, search engine-optimized Web sites, pay-per-click ad management and e-mail marketing services.

“We understand that the Internet is an ever-changing landscape and it was time for us to make significant improvements in the look and functionality of our Web site.  These added features make it easier for the guest to learn more about traveling to the California coast, which is certainly in keeping with our brand direction,” said Lori Keller, vice president of sales and marketing for the Pacifica Hotel Company.

The new Pacifica corporate Web site was launched on July 16, 2007. Included in its upgrades is advanced search functionality for both the Pacifica site and individual hotel sites. Slated for the future are redesigns of the sites for all Pacifica-owned properties. “We’re proud to have played a part in Pacifica’s success,” said Hyman. “It is an outstanding company, and their management is very open to our constantly expanding technologies.”

One of the first and largest companies of its kind, SECURE-RES is a pioneer in offering Internet marketing services exclusively for the hospitality industry. Founded in 1998, SECURE-RES offers a range of services to help hoteliers, resorts and property managers improve booking rates and profitability. These services include first-page search engine placement, Web site design, pay-per-click ad management, e-mail marketing, and flat-fee, no commission Internet reservation services.

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