Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3 as Its Channel Management Solution

  • EZYield
  • 08.13.07
After trials and extensive research of available channel management systems, Starwood Hotels and Resorts Worldwide announced EZ Yield.com as its global channel management partner.

Since late April 2007, over 60 Starwood hotels throughout Europe, Asia Pacific and North America have quickly and efficiently transitioned to the EZYield V3 system.

“Starwood’s decision to partner with EZ Yield was a simple one to make,” said Althea Peabody, global account director for Starwood Hotels & Resorts Worldwide.  “They offer an excellent service that provides our revenue management teams with more time in their days to spend on crafting new strategies since they are now spending less time managing multiple extranets.  By making it so easy to partner with additional Internet travel sites we have opened the door for new revenue channels for our hotels.”

“We are excited to have Starwood Hotels and Resorts as a global customer,” said Edward St.Onge, president and co-founder of EZ Yield.com. “This rollout shows how brands can give smart control to their hotels while still offering the freedom of working with Internet travel Web sites utilizing extranets.  We look forward to this long-term rollout and partnership that will surely benefit both companies greatly.”

The EZYield V3 channel management platform allows Starwood Hotels to simultaneously update rate, allotment, stay restrictions and packages across over 200 travel Web sites using features such as red arrows, global allotments, room differentials, companion yielding and customizable views.




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