RedPrairie Expands Latin America Presence

  • RedPrairie Corporation
  • 08.29.07
RedPrairie Corporation, a world-leading consumer-driven optimization company, has recently expanded its Latin American presence to include Argentina, Colombia and Brazil.

RedPrairie, through its partnership with NetLogistiK, already works with leading global companies like PepsiCo, Procter & Gamble and Unilever, and regional leaders like Accel Logistica, Almacenadora Mercader, Farmacias del Ahorro, Grupo Dico, and Palacio de Hierro in regards to their Latin American supply chains.   

“In 2003, we started working in Mexico with NetLogistiK. Over the past four years, we’ve grown operations to more than a dozen Mexican clients and have now expanded our reach into the broader Latin American market,” said Jim Hoefflin, executive vice president and chief marketing officer at RedPrairie.  “NetLogistiK’s local leadership in Latin American supply chain consulting and technology implementations coupled with RedPrairie’s innovative E2e™ solution suite has been instrumental to our growth in this burgeoning market.”

“Our Americas business has been growing rapidly and our partnership with NetLogistiK has been key to supporting our Latin American business,” said Mike Mayoras, president Americas for RedPrairie.

“Our clients consistently remark that the combination of local supply chain knowledge from NetLogistiK and the global solution expertise from RedPrairie is a key driver for their success,” said Francisco Giral, CEO of NetLogistiK.   “This expansion into additional Latin American markets underscores RedPrairie’s commitment to be a global leader with a local presence.” 



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