Real Hotels & Resorts Selects Newmarket International’s Delphi® to Power Its Group Business Strategy

  • Newmarket, an Amadeus company
  • 08.30.07
Newmarket International, Inc., a leader in sales and catering solutions for the hospitality industry, announced that Real Hotels & Resorts, a leading hotel management company, selected Newmarket’s Delphi Multi Property Edition® (MPE) to help drive growth and innovation.

Delphi MPE, a leading application for automating group sales, catering and event processes, will enable Real Hotels & Resorts to increase sales productivity, share critical business information across its hotels and cross-sell its properties. 

“The benefits of Delphi Multi Property Edition were immediately apparent to us–the ability to pull together account and contact information in a centralized place, cross-sell across our different properties, and the ability to report in real time on our business under one flag–it is invaluable,” said Camilo Bolanos, director of marketing and business development at Real Hotels & Resorts. “We will use Delphi to connect our different properties and improve our group sales and catering business.”

Real Hotels & Resorts, formed from Grupo Real in 2006, operates successfully in alliance with three large hotel chains: InterContinental Hotels Group, Choice Hotels International and Marriott Hotels and Resorts. At the present time the group operates 16 hotels in Central and North America. With Delphi MPE in place, Real will be able to sell across all the IHG properties, share one view of the inventory available and create better customer loyalty among its properties. As an additional benefit, the system will improve workflow and reporting on business data. 

Delphi’s Profit Pack, the integrated, online yield management capability in Delphi, also appealed to Real. “With Profit Pack we will able to determine the most lucrative pricing over a period of dates. We are excited about enabling our sales team to sell at the best rate in order to increase revenues,” added Bolanos.

“It is great to see a fast-growing company such as Real Hotels and Resorts realize the benefits of bringing its properties under one brand into a centralized system,” said Sean O’Neill, chairman and chief executive officer at Newmarket International, Inc. “We look forward to working with this group now and to our partnership as they expand in the future.”

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