Industry Veterans Richard Reyer and Dick Wheeler Introducing ‘New Ring in Hospitality’

  • Bittel, USA
  • 09.21.07
Richard Reyer and Dick Wheeler once again are making noise in the hotel industry, this time as VP’s of sales for Bittel USA, a Roseville, California based distributor of guestroom telephones.

With nearly 45 years of combined hospitality industry sales experience, Reyer and Wheeler plan to shake things up at the major hotel and management companies by introducing a “New Ring in Hospitality.”

“Bittel USA brings a refreshing approach to the guestroom telephone market; a market which today is rather complacent and the products pretty dull,” Reyer said. The ‘new ring’ introduced by Bittel USA comes by way of new feature-rich telephones that are aesthetically pleasing and specifically designed for the needs of the hotel market. These telephones are attractive and affordable, and their features appealing by today’s guestroom telephone standards.”

Reyer said he was attracted to Bittel USA because of its range, approach and ability to seriously listen to the marketplace. Bittel’s research, development, engineering and production are all done in-house with no outsourcing, allowing them to react quickly. This is a distinct advantage, he said.
“I look forward to delivering these new, customized guestroom telephones to my customers with whom I’ve done business for many years – and delivering them in considerably less time than our competitors,” he added. “If there’s one thing I’ve learned over the years, it’s that one size doesn’t fit all. That’s why it’s so exciting to be ‘ringing’ in change with Bittel USA and bringing with that change, a range of guestroom telephones with unique features that no other manufacturer can compete with it.”
Wheeler said recent mergers and future acquisitions among existing US-based phone manufacturers has left the industry uncertain as to the stability of the hotel guestroom telephone market. That, coupled with poor service performance by these same players, has left the market hungry for change.
“As the world’s largest manufacturer of guestroom telephones, Bittel has resources at its fingertips far exceeding the competition,” Wheeler added. “Firstly, because Bittel keeps the whole process in one location this allows Bittel USA to have more control, better pricing, and the ability to add fresh features by focusing on design and demand - something greatly lacking in guestroom telephones today. Secondly, the level of account management provided by ‘The Richard’ and myself is second to none as we are dedicated to the hotel industry and the many fine people, that we are proud to consider our friends.”

Reyer boasts more than 30 years experience as a supplier to the lodging industry, previously holding senior sales positions at Zenith, Hitachi and Telematrix. A well known figure in the hospitality industry, Reyer has been a participant in boards and committees such as the: Asian Hotel Owners Assn. Board of Directors, Americas Best Value Inns Board of Directors, American Hotel & Lodging Assn. Vendor committee, American Hotel Foundation Vendor Committee, and Cendant Vendor Advisory Board. He was honored with the Cecil B Day Award for service to the lodging industry.

Wheeler has been in Hospitality guestroom telephone sales since 1993. His start was with Teledex; holding the position of Eastern Region Sales Director where he managed several Area Sales Managers with direct responsibility for select corporate hotel brands, PBX manufacturer accounts, and many distributors and dealers.  He moved to TeleMatrix, and held a similar position as Eastern Regional Sales Director, before ultimately joining Bittel USA. 
One-of-a-kind Features, Functionality
With a range of guestroom telephones that integrate with major PBX brands, Bittel has a model and application for every budget. Partnering with Shandong Bittel Electronics of China, the largest guestroom telephone manufacturer in the world, the company brings decades of collective telecom knowledge to the US hotel industry.

A few of the new unique, patented guestroom telephone features available exclusively from Bittel USA include:

  • No-Hook Hook Switch – features no mechanical components, enhancing the maintenance free and functional performance capabilities of the telephone.
  • Never-Off – busy dial-tone disconnect and reset feature. Disconnects line from accidental off-hook condition after delay time and resets telephone to accept incoming calls.
  • Safe-Redial – provides convenient last number redial storage with the added security of automatic number deletion after a configured time delay.
  • Handset Dial-Pad – optional second dial-pad in the handset. Operates on or off-hook, with its own on/off selector. Provides flexibility and convenience to the guest.
  • Soft-Faceplate – a configurable, printable one-piece membrane faceplate attached directly to the circuit board that forms a spill proof guard. Contemporary and stylish this feature is user and housekeeping friendly.

“Richard Reyer and Dick Wheeler know the guestroom telephone market better than anyone else I can think of,” said Lennart Thornros, Bittel USA President. “They understand the needs of the hoteliers and recognize what will work well for them. I am very proud to have been able to attract these two gentlemen to represent our excellent product range.

“I welcome Richard and Dick on board, confident that their impeccable reputation and good relations within the industry will greatly support the establishment of Bittel USA as the premier guestroom telephone supplier on the US market,” he said.

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