SoftBrands Broadens Mosaik Product Line to include CRM Solutions Tailored to Hotels

  • Infor
  • 09.26.07
SoftBrands, Inc. (AMEX:  SBN), a global supplier of enterprise application software, today introduced a new set of Customer Relationship Management (CRM) tools for hotels, which allow hotels to centrally manage guest, travel agent and company profiles and communication across multiple properties.

Called Mosaik CRM, the applications join the existing industry-leading Mosaik BI (Business Intelligence) decision support solution and further enhance SoftBrands’ ability to help hotel groups and chains grow profits by making better-informed decisions on centralized data.

Mosaik CRM is a complete profile and customer relationship management solution that includes sales force automation, campaign management and loyalty program administration.  Mosaik CRM is closely integrated with SoftBrands Epitome .NET Property Management System (PMS) and Core Central Reservation System (CRS). SoftBrands will sell, install and provide support for Mosaik CRM worldwide.

SoftBrands’ Mosaik CRM is result of a partnership between SoftBrands and Serenata Intraware AG, a Munich, Germany-based hospitality technology provider that has over ten years experience specializing in hotel CRM solutions. Built on the Microsoft .Net architecture, Serenata NetHotel currently manages over 30 million profiles.  By working closely with Serenata to integrate the proven Serenata NetHotel solution set with its Epitome and Core products, SoftBrands now provides the most complete PMS, CRS and CRM offering available worldwide from a single sales, services and support provider.

“SoftBrands is seeing growing interest in integrated CRM solutions from hotels around the world, and our new Mosaik CRM offerings represent an industry-leading answer to that demand,” said Steve Van Tassel, senior vice president and general manager, SoftBrands Hospitality.  “By basing our offerings on the NetHotel suite from Serenata, we are able to build from a robust, scalable system provided by a proven partner.”

“Extending our partnership with SoftBrands to encompass the full NetHotel CRM suite of applications allows Serenata to closely integrate NetHotel with the SoftBrands PMS and CRS applications, providing a new level of sophistication to the hospitality industry,” said Dieter Dirnberger, Serenata's Director of Sales and Marketing and member of the company's Board of Directors. ”Serenata’s technology and expertise, combined with SoftBrands global reach and proven ability to implement and support complex centralized applications, will enable the Mosaik CRM offerings to benefit hoteliers around the world.”   

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