TeleAdapt Names New Leader for Global, Hospitality Sales Team

  • TeleAdapt
  • 10.09.07
TeleAdapt announced Sabu Picha has been named sales director and will lead the sales strategies for the company’s hospitality product lines.

Picha will be based out of the company’s U.K. office.

Picha’s background positions him as an ideal leader to assist TeleAdapt in developing strategies and new revenue opportunities within the hospitality industry. Picha’s 19-year background in the high-tech, hospitality industry includes co-founding the company Iyonder which provided Internet solutions for the hospitality sector. Picha was responsible for new product launches, partnership development, securing funding sources and establishing a company that grew to become one of today’s most popular and viable Internet models in the hospitality and education sectors.  Iyonder, founded in 2002, was later purchased by a telecom and wireless operator.

Picha brings to TeleAdapt a proven track record of experience that spans both technology and sales. His education in engineering launched Picha into an engineering career which prepared him for subsequent director level positions. As a consultant for Lever and Unilever, Picha was able to maintain steady growth in revenues through new service development and customer relations. At Lucent Technologies, Picha provided world wide support for technical and commercial teams where he instituted modifications in networking infrastructure, resulting in an annual cost savings of over $1.6 million.

"Our hospitality product division has never been stronger,” said Gordon Brown, TeleAdapt CEO and founder. “With Sabu’s leadership, our sales team is prepared for incredible success in hospitality sales and marketing. Picha places a tremendous value on customer service and educating customers from both a technical and commercial perspective to achieve success. This keen understanding and ability to transform complex technology into useful, differentiating opportunities for hoteliers will undoubtedly be an incredible asset to both TeleAdapt and the hotel industry. I am personally confident Sabu will reinforce and increase our position as worldwide leader for guest connectivity solutions.”



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