Auntie Anne's® Selects MICROS e7 as Next Generation POS Solution

  • Oracle Hospitality Food and Beverage Solutions
  • 10.12.07
MICROS Systems, Inc., a leading provider of information technology solutions for the hospitality and retail industries, announced that Auntie Anne's, Inc., one of the world's largest hand-rolled soft-pretzel franchises, has selected the MICROS e7 Point-of-Sale (POS) solution for all of its new stores, as well as existing stores that are in need of a POS upgrade. 

Auntie Anne's currently has 925 locations worldwide.

Following a successful MICROS e7 pilot and MICROS's introduction at the Auntie Anne's National Franchisee Convention at the Gaylord Opryland in Nashville, Tenn., next year (2008), on September 24 - 25, Auntie Anne's and MICROS are launching a streamlined program to deliver MICROS e7 to the field complete with integrated payment processing and automatic data transfer to Auntie Anne's online business intelligence portal.

"After extensive evaluation of multiple products, we selected the MICROS e7 POS because of its innovative, yet simple design features," said Chuck Blair, director of information systems, Auntie Anne's, Inc.  "The easy-to-use software, reliable hardware and depot serviceability fit our requirements perfectly.  We are also pleased with the direct major account relationship that MICROS offers to support a franchisee distribution program and our specific product development requests."

"We are thrilled with the new partnership MICROS has forged with Auntie Anne's," said Tom Moran, vice president, restaurant sales and strategies, MICROS Systems, Inc.  "Auntie Anne's steady and profitable growth and strong business reputation have made this company a sought after franchise for almost twenty years.  Many of its franchisees have multiple sites and multiple brands and the MICROS e7 is a perfect fit for this counter service marketplace which had historically deployed less capable ECR technology.  We look forward to our new partnership with Auntie Anne's and our continued growth in this widening market."




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