Firmdale Hotels Continues Roll-Out of IDeaS Revenue Management Solution to Four More Locations

  • 11.01.07
IDeaS, a leading provider of hospitality revenue management and optimization solutions and one of America's fastest growing technology companies, announced that Firmdale Hotels, pioneers of the boutique hospitality concept, has installed IDeaS V5i on-demand revenue management solution at the award-winning Haymarket Hotel.

It is the fourth installation in London for Firmdale this year.

"With IDeaS we were looking for ways to balance our needs for strategic forecasting and better capture more valuable longer staying guests, against our guests' expectations of superior service in a hotel of unique looks and style and unhinged availability. We succeeded in our desire to cleanly deploy strategic guest optimization in our first IDeaS installation at The Soho Hotel and experienced a significant revenue increase. We feel well positioned for the future growth expected by installing IDeaS' revenue management system in additional hotel locations," said Carrie Wicks, operations director for Firmdale Hotels.

Since 1985, Firmdale has owned, designed, built and marketed individually designed boutique hotels throughout London. "As we came to understand the business goals of Firmdale Hotels, we were able to present a solution that helped them balance the demand at various price points against the diverse inventory of the hotels," said Guy Barnes, major account manager for IDeaS.

"IDeaS' revenue management system provides us the ability to make valuable length of stay decisions ensuring that the best rate is achieved for maximum revenue potential. What's more, with IDeaS' integration to both our PMS and CRS we are reassured that our customers have rate parity however they choose to book with us," said Wicks.

"IDeaS today has over 50 of the key hotels in London installed and over 400 hotel clients in UK," said Uli Pillau, IDeaS managing director for EAME. "Our objective has always been to provide a long-term value for customers using our next generation revenue management and optimization solution, and IDeaS provides forecasting, optimization and pricing to these hotels on a daily basis."

Key Product Highlights include:

  • IDeaS Group Pricing module is designed to help hoteliers evaluate group requests, analyze displaced revenues, find alternative dates and include ancillary revenues and costs for a total value assessment.
  • IDeaS Multi-Property module allows authorized users to view data from multiple properties, and benefit from roll-up reporting in user-definable property groups.
  • IDeaS on-demand Web-based delivery was designed to provide a faster, easier and more cost-effective deployment method for hoteliers of any size and in any location in the world. IDeaS ASP Web deployment method offers hoteliers the best of both worlds, its award-winning technology delivered in an easy to purchase, faster to learn and conveniently supported way. IDeaS' Web delivery provides all the benefits of IDeaS' technology with none of the encumbrances inherent in a traditional software purchase.

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