Sabre Travel Network and Travelocity Select VFM Interactive to Provide End-to-end Hotel Imagery and Rich Media Management Solution

  • Sabre Travel Network
  • 11.08.07
Sabre Travel Network, a GDS leader, and Travelocity, announced they have selected VFM Interactive Inc., a leading provider of rich media production and distribution services, to provide a complete solution for the sourcing, management and distribution of hotel photos, videos, virtual tours and other hotel rich media for the two companies.

As part of the of the multiyear agreement, Sabre has also partnered with VFM to offer Sabre partner hotels VFM’s Vscape® Lite digital still image management and distribution solution at no cost to them. The state-of-the-art Web-based tool will allow participating hotels to upload and distribute up to 10 digital still images per property to Sabre-connected agency customers worldwide, including Travelocity, and the option to also distribute to thousands of other VFM distribution partners, including major travel Web sites and travel intermediaries.

Vscape is like a switch for hotel visual content. It simplifies and shortens the process of ensuring that a hotel’s photos and other rich media are distributed and kept up-to-date on thousands of electronic channels by providing hotels with a single point of entry for their visual content, thereby reducing the need to upload that content to multiple channels. Features of Vscape include automated image deduping and replacement, and deletion of outdated images on connected distribution channels, ensuring consistency and freshness of a hotel’s image display across the Internet.

"Having hotel imagery is no longer a nice-to-have option. Travelers, both leisure and corporate, now expect to be able to view their accommodations and more and more are making choices based on the visual representation of the hotel properties," said Stephen Fitzgerald, vice president of car and hotel distribution for Sabre Travel Network. "VFM is a fantastic way to make this process easy for hoteliers and it provides them a way to differentiate their offerings through the ready-made marketing network of more than 50,000 travel agency locations that Sabre Travel Network reaches."

“Photos and rich media such as videos and virtual tours are one of the key influencers of consumer hotel booking decisions, yet getting a hotel’s visual content distributed and kept up-to-date on the thousands of channels where hotels are featured has been a daunting and often impossible task for hotels,” said Noreen Henry, vice president hotels and packages for Travelocity. “By providing our hotel partners with free use of Vscape Lite for the distribution of their images, we are providing them with a solution that will significantly streamline their image management and distribution and could, ultimately, result in increased bookings. Importantly, it will also help ensure that Sabre Travel Network and Travelocity users will have access to the most up-to-date hotel visual content to assist them in making their booking decisions.”

Paolo Boni, president and chief executive officer of VFM said his company’s partnership with Sabre and Travelocity provides their partner hotels with the best rich media management and distribution solution available.

“We are very proud of our relationship with Sabre and Travelocity and their selection of Vscape to manage and distribute their hotel pictures and rich media,” Boni said. “We firmly believe that together we are providing hotels a tool that will improve their online displays, making it easier for them to leverage their visual assets and market themselves more effectively to consumers.”

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