Fairmont Hot Springs Selects Maestro to Drive Revenue and Strengthen Marketing for 4.5-Star Resort

  • Maestro PMS
  • 12.05.07
NORTHWIND, provider of the Maestro™ Enterprise Property Management Suite of hotel software and reservation management solutions for high-touch, single- and multiproperty operations, announced that the Fairmont Hot Springs Resort in British Colombia has successfully implemented Maestro PMS as the first phase in a complete property upgrade and automation package.

The full system roll out scheduled for early 2008 will include the Maestro Fine Dining Point of Sale, ResEze Internet booking engine, Maestro Spa and Activities Management and Maestro Analytics Business Intelligence.

According to Lucy Hallford, vice president for operations at Fairmont Hot Springs, the AAA, 4.5-star rated resort conducted an in-depth analysis of numerous hospitality systems before selecting the Maestro Property Management Suite.  A property team comprised of staff members from across the 137-room resort, including front desk and sales and catering departments and the housekeeping and executive management teams, evaluated vendor functionality to determine which system would best support the resort’s future plans for growth and its goal to provide the utmost in guest satisfaction and service. 
Fairmont Hot Springs selected Maestro because of its fully integrated, single-image database which provides all guest information, property performance metrics and marketing statistics in one place for the ultimate in high-touch guest services and centralized management control.  “Maestro will support our goal to deliver outstanding guest services and make Hot Springs the destination that guests cannot wait to get back to,” Hallford said.

Future plans for the resort include expanding the number of rooms, services, golf courses and activities.  “When all Maestro modules are installed, we anticipate a seamlessly integrated system with total access to all operating information, including financial performance metrics, marketing statistics and guest information needed to make more intelligent business decisions and strategically market through guest preference criteria,” Hallford said.

Fairmont Hot Springs will also expand its marketing channels with the ResEze online booking engine to attract a wider spectrum of guests.  In the future the property will offer a complete wellness program based on its popular nonsulfur hot springs.  

“Fairmont Hot Springs’ management knows that innovative hoteliers use technology to enhance service value and grow occupancy,” said Maestro’s President of U.S. Operations Warren Dehan.  “Using our front office system, with other Maestro-integrated modules, will provide the resort with a full 360-degree view of their guests at every point of contact, provide detailed guest preferences and practices, and deliver the information necessary to meet future growth and achieve five-star service.”

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