Crystal Inns Selects SynXis to Increase Online Distribution

  • SynXis Corporation
  • 01.25.08
SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced that Crystal Inns, an independent chain based in Salt Lake City, has selected SynXis as their distribution marketing partner and is using the RedX® Distribution Management System as its single distribution platform.

RedX connects Crystal Inns’ properties to all channels including global distribution systems (GDS), third-party travel sites, the hotels’ reservation centers and also provides a state of the art booking engine for Crystal Inns’ own Web site.  Crystal Inns selected SynXis because of its reputation and strength in the hospitality industry and for its track record of gaining more visibility and exposure for properties via online channels. 

Crystal Inns also benefits from the RedX Property ConnectSM which provides a two-way interface to the Room Master Property Management System, used at Crystal Inns’ properties.  This interface improves efficiencies and helps the properties achieve their distribution and revenue strategies with automated reservation delivery, as well as inventory, rates and restriction (stay controls) uploads.

“Crystal Inns has an aggressive plan to market its properties via online channels including popular travel sites and our own corporate Web site.  Our team loves the RedX functionality and enjoys working directly with the technology provider.   We are also impressed by Sabre’s (SynXis’s parent company) commitment to investing in the SynXis technology, which gives us the confidence that they are in this for the long run,” said Natalie Morgan corporate director of sales for Crystal Inns.  “I also believe that the experience of the SynXis team can help us become more visible and productive on the Internet and we look forward to a successful partnership.”

“After conducting a thorough review of the marketplace, we are excited that Crystal Inns selected SynXis as its full-service distribution provider,” said Scott Alvis, president and general manager for SynXis. “Our technology and online marketing expertise will support their goals and help Crystal Inns continue to grow.”

SynXis products and services connect hotels with their guest through all channels including travel agents, online travel sites, reservation call centers and hotels’ proprietary Web sites.  RedX, at the solution’s core, is a Web-based distribution management system that enables property managers to distribute their inventory across all channels easily and efficiently.  It provides connectivity to the GDSs, third-party travel site and directly to guest via the Web site booking engine.  SynXis will be releasing a new booking engine, Guest ConnectSM, which has been developed after extensive market research, customer feedback and usability testing and is designed to increase conversion rates.  SynXis also provides services such as revenue management consulting, GDS and travel agent marketing and award-winning Internet marketing programs to complement a hotel’s existing distribution and marketing strategy.

SynXis is a key part of Sabre Holdings’ portfolio of services in the hotel space.  Together, SynXis and Sabre enable hoteliers to sell more rooms, provide better customer service and increase revenues.

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