Record Number of Hoteliers Driving Business Results from SynXis Innovation

  • SynXis Corporation
  • 01.30.08
SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, experienced a second straight year of record sales by signing numerous multiproperty and chain deals, bringing the total number of private label chain codes to 37.

The new properties will all use the RedX Distribution Management System already used by thousands of hotels around the world to distribute rates and availability to all channels including global distribution systems, online travel sites, call centers and a hotel's own Web site.

New customers include: Orient Express, ResortQuest Hawaii, Harrah's (the addition of Caesars Palace and Bally's hotels), Lodgeworks (Sierra Suites), Kor Hotel Group, Sandman Hotels, Historic Hotels of America and Shell Vacation Club.

As a result of SynXis's growth in Europe and its expansion into Asia Pacific, the number of new customers based outside the United States exceeded new U.S.-based customers for the first time in SynXis's history. Contributing to that number are marquee customers such as the Swiss-based Mövenpick Hotels & Resorts and Shangri-La Hotels & Resorts, based in Hong Kong. SynXis also renewed a large number of contracts in 2007, a key indicator of its customers' satisfaction with the SynXis products and services.

Scott Corey-Dunbar, vice president revenue and distribution, Sonesta Collection - Hotels--Resorts--Cruises, a SynXis customer since 2003, said that as a member of the SynXis User Council, he can see firsthand the focus SynXis puts on product marketing and ensuring they meet the needs of their customers and the marketplace. "Sonesta was an early adopter of the SynXis technology and each year we are impressed with their innovation and addition of new products and services aimed at increasing revenue for our properties," Scott said.

While more and more hoteliers are choosing SynXis as its distribution partner - an average of 165 new properties are added to RedX each month - in 2007 the company continued to invest millions of dollars in technology for current and future customer needs. SynXis also successfully consolidated all customers onto a single platform, RedX, in 2007. As expected, volume has soared on RedX and its performance levels have exceeded all targets. In 2007 RedX processed more than three billion shopping requests while maintaining over 99.9 percent uptime and a response time of less than 0.07 seconds.

Other 2007 highlights include:

    --  The introduction of a new booking engine, Guest Connect

    --  The addition of several key direct connects via SynXis Channel Connect including Travelocity
        and Expedia

    --  The expansion of a global call center offering into Europe and Asia

    --  An unmatched Internet marketing offering with the integration of e-site marketing into the
        SynXis portfolio
    --  The launch of the Technology Partner Program, ensuring the highest level of cooperation and
        integration between vendors

"We continue to focus on delivering innovative technology solutions that ensure our products and services address the needs of both individual properties and the chains," said Scott Alvis, president and general manager of SynXis. "The record number of large multiproperty deals signed in 2007 validates our direction and our position as the industry's distribution experts. We are looking forward to building on our momentum in 2008, and more importantly, enriching our partnerships with hoteliers worldwide to streamline their distribution and increase their properties' visibility to travel buyers."

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