Banyan Tree Hotels and Resorts relies on Trust Technology for their own Private Label Chain Code

  • 02.28.08
Trust International, a global provider of technology and distribution solutions for the hospitality industry, today announced the successful implementation of Asia-based hotel chain, Banyan Tree Hotels and Resorts, who manages and has ownership interests in 23 resorts and hotels.

As part of the service offering of The Private Label Company (The PLC), the Trust|Voyager CRS distribution technology supports the promotion of Trust|Banyan Tree's individual brand by connecting their hotel portfolio to all four GDS and numerous websites in real time. In addition, Call Center Services are provided on behalf of Banyan Tree Hotels and Resorts.

"We are glad that with The PLC and Trust|Voyager CRS we have found the ideal distribution scenario to complement our sales and marketing objectives through increased brand share and bookings. It was important for us to select a distribution platform that is providing a reliable and advanced distribution technology as it is key to achieve this target. With The PLC and the Trust|Voyager CRS we have found the right partner to enable us to provide a combined sales, marketing and reservation services through the GDS and all other distribution channels." said Mr Michael Lee, VP Marketing, Banyan Tree Hotels and Resorts.

"We are delighted to welcome Banyan Tree Hotels and Resorts as a new user of the Trust|Voyager distribution technology. After a close cooperation and smooth implementation of CRS, GDS and call center services we are happy to join The PLC in their support of Banyan Tree's brand strategy," commented Richard Wiegmann, Chief Operating Officer of Trust International.

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