TravelCLICK and IDeaS Deliver Dynamic Pricing

  • TravelClick
  • 03.13.08
TravelCLICK, Inc., a leading provider of hotel e-marketing, and IDeaS, the leading provider of revenue management solutions, announced integration of TravelCLICK's ChannelDirect and IDeaS V5i™ Revenue Management Solution.

Hoteliers can accept pricing recommendations from the IDeaS system and quickly distribute them across all channels using a single Web-based user interface.  Now any of TravelCLICK's more than 1,000 ChannelDirect clients using IDeaS can push optimal pricing out to 120-plus third-party Web sites in real time - a key capability in the increasingly fragmented international distribution market. The integration gives hoteliers immediate control of pricing decisions that maximize revenue per available room (RevPAR) and drive hotel profitability.

"TravelCLICK has enabled us to improve the competitive position of hoteliers worldwide. Their unique niche of serving the full emarketing and distribution needs of hotels provides a solid foundation for revenue management best practices," said Linda Hatfield, IDeaS vice president, product management. "Working together, our two companies enhance the ability of our fast-growth clients to compete more effectively and maximize every revenue opportunity."

The seamless integration requires no additional data entry, minimizing pricing time to market and errors.  As a Web-based service, application updates are real time and there are no costly hardware add-ons. And, the plug-and-play ease enables hoteliers to benefit quickly, with no disruption of service and minimal training.

"Integration between IDeaS and ChannelDirect provides enhanced value for clients of our iHotelier central reservation system," said Jeff Bzdawka, chief operating officer at TravelCLICK. "Now they not only have a high-conversion booking engine with award-winning iStay, but also have the option to dynamically control pricing to maximize bookings through all online sources, including their direct Web site."

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