Hospitality Industry Goes Online: Maestro Web Connection Suite Meets Guest and Group Demands for Web Services

  • Maestro PMS
  • 03.19.08
The Internet continues to be the fastest growing revenue channel in hospitality. According to ComScore, annual travel spending recently reached $68.8B, and Jupiter Research reported online travel revenue is forecasted to hit $128B by 2011.

Leading hotel operators are riding this trend by launching Internet marketing campaigns and leveraging advanced Web Connection technology from NORTHWIND-Maestro PMS to maximize their online revenue.

“Today’s travelers want to do more online than shop rates and book a room,” said Warren Dehan, president of U.S. operations for NORTHWIND-Maestro PMS.  “They want to use their browser to schedule spa appointments and tennis lessons, tee times and other activities, customize packages, make dining reservations and even set up group meetings before they reach the property. Maestro’s Web Connection technology enables operators to provide all these services and optimize their bottom line with integrated revenue management.” 
Dehan noted that when NORTHWIND’s full Web Connection suite of powerful online booking software is available this fall, it will enable operators to deliver the capability guests expect 24-hours-a-day to improve service and book more business on the Web.

Maestro Web Connection modules that optimize revenue and book more business online include:

  • Two-way GDS integration
  • Real-time centralized control of all rates and availability
  • ResWave Internet Booking Engine
  • ResWave Group Management Controls
  • Online dynamic package element building
  • Condo-timeshare owner account access
  • Fully integrated real-time yield management for all above reservation channels
  • Online table reservations
  • Web integration with all property modules
Maestro’s Web Connection functionality is fully integrated with the entire suite of Maestro modules.  This enables operators to create and execute revenue-optimized online real-time strategies for one property or a hotel chain across all Internet channels for more effective, profitable marketing.  When guests book their own activities prior to arrival, their revenue stays on property with them.  Since all Maestro’s online customer relationship management tools are linked to its integrated yield management system,  hotel management has a 360-degree view of each guest's activities. Bookers see uniform, yield-optimized rates at every touch point to enable guests to book rooms and activities that drive higher revenues.  Maestro’s Web controls are currently supported for iHotelier and SynXis, with other major channel management companies following this year.

Maestro’s robust online functionality also enables corporate meeting planners to book and control group blocks, rooming lists and other activities with ResWave Group Management which frees property sales staff to focus on new business.   Maestro also delivers online dynamic package reservation capability with guest-centric controls to let guests book, build and modify their own package reservations over the Internet.  The new online dynamic package reservation functionality adheres to property specified controls, while making it possible for online bookers to personalize their property experience as they make room reservations. 

To raise profitability for operators in the growing condo - timeshare ownership market, NORTHWIND is providing owners with Internet access to their units with the Web Connection Condo and Timeshare Owner Management + Web module.  NORTHWIND developed one of the industry’s first comprehensive online condo owner management systems by teaming with large ownership property operators to deliver advanced revenue enhancing functionality.  The new Maestro Condo and Timeshare Owner Management + Web solution enables owners to use the Internet any time to: 

  • Easily view their unit information and performance online.
  • Check their unit’s availability any time.
  • Reserve their unit for their own use.
  • View their owner statements online.
  • Maestro’s Web Connection suite gives all property operators real-time control of reservations, rates and availability for leisure travelers and groups across all online channel sources to maximize profitability. 
  • When operators give guests the freedom to book their own rooms, create their own packages, reserve activities and dining arrangements, oversee their condo units and manage their own group blocks online with Maestro’s Web Connection, guests respond by spending more time on property. 
To learn more about how to leverage Maestro's PMS to increase online revenue, read the NORTHWIND-Maestro Web Connection White Paper on the NOTHWIND-Maestro PMS Website.

To see all the Property Management System solution technologies offered by NORTHWIND, visit NORTHWIND at HITEC 2008 June 17–19 in Austin, Texas.  The 2008 Maestro Users’ Conference, "Guest Connections" will be hosted in Niagara-on-the-Lake, April 28 – May 2, 2008. For more information please visit

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