Travel Tripper Generates $100 million in Booked Revenues for its Hotel Partners

  • Travel Tripper
  • 03.26.08
Travel Tripper LLC announced that it crossed $100 million in booked revenues for its hotel partners in less than two years of operations as an innovative and marketing-centric online solutions provider.

Travel Tripper’s RezTripTM product and services suite bundles cutting-edge Web technology with online marketing and revenue management consultation services. The service has delivered on average 25 percent of total room reservations for Travel Tripper’s partner hotels. 

RezTrip’s success, said Travel Tripper’s Chief Operating Officer Gautam Lulla, “is based on our three-tiered approach to online merchandizing: Attract, Convert, Enable, or 'ACE.' RezTripTM Attract drives consumers to our customer’s Web sites through cleverly planned tactical and strategic pay-per-click campaigns on the leading search engines. With RezTripTM Convert, Travel Tripper’s revenue management service assists hotels in creating attractive and profitable offers designed to convert shoppers into guests. The third component, RezTripTM Enable, the private-label booking engine puts it all together. Our technology allows hotels the opportunity to price, promote and package their products most favorably on their own Web site instead of ceding the best deals to online intermediaries. And the efficiency with which all this can be managed by the hotelier ensures a very high adoption rate of all the features, which ultimately benefits both, the hotel as well as consumers.” 

RezTripTM, first launched in the United States in May 2006, enables hotel marketers to effectively sell rooms and ancillary products using effective packaging and promotions. With features such as conditional promotions, fixed or dynamic packaging, attractive product images, seamless customization and integration with the hotel Web site, RezTrip rates high on conversion rates. A RezTrip client hotel typically sees conversion rates as high as 2.5 times that of products from major providers of booking engines, CRS and distribution services.

Steve Barick, chief operating officer, Highgate Hotels, a customer of Travel Tripper said, “We have consistently seen the bookings from our independent hotel Web sites shoot up dramatically within a week or two of implementing RezTrip. No matter which metric you look at, percentage of reservations, room nights or revenue, our RezTrip hotels represent the leading edge of the industry for what is any hotelier’s preferred distribution channel – it’s own Web site.” 

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.