Friendly's Looks to Merchant Link for Security Solutions

  • Merchant Link
  • 04.17.08
Merchant Link, a provider of enterprise payment and security solutions, has worked with Friendly's Restaurants to provide a cost-effective credit card payment security solution for some 180 of the company's franchised restaurants nationwide.

Merchant Link responded to Friendly's requirement for a fast, seamless and inexpensive security solution by deploying TransactionVault™, Merchant Link's flagship security product to help restaurant operators and other merchants achieve Payment Card Industry Data Security Standards (PCIDSS) compliance. 

"We were pleased to provide a security solution to Friendly's franchisees - and to their thousands of hungry customers - that did not require costly point-of-sale system upgrades, equipment add-ons, or disruption of service," said Merchant Link President Christopher Justice. 

TransactionVault is a hosted service that houses credit card information in Merchant Link's secure "vault" so that data does not reside in the merchant's system, placing it at risk to hackers.

"Friendly's Restaurants and our franchisees agree that one of our most important duties, after providing our customers with great food and terrific service, is to ensure the security of their identities and payment information," said Richard Del Valle, director of restaurant technology for Friendly's.  "With TransactionVault, Merchant Link is helping Friendly's do just that."

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