Southern Sun Selects Newmarket’s Delphi® Sales and Catering Software for its Middle East Properties

  • Newmarket, an Amadeus company
  • 04.22.08
Newmarket International, Inc., a leader in sales and catering solutions for the hospitality industry, announced that Southern Sun Hotels has selected the Delphi Multi Property Edition® for two of its Middle East properties.

The world-class hotels, Southern Sun Qamardeen and Southern Sun Al Manzil, both located in Dubai, will be using Delphi to automate the sales and catering process for their groups, meetings and events. By utilising Delphi, a leading sales and catering system, the two properties can share leads, account and contact information. Delphi will also help to streamline their group business processes in order to generate more revenues and save costs. By having an automated sales and catering process for their group business, the two hotels will be able to realize operational efficiencies, create targeted marketing campaigns and better align their sales efforts to close more business. 

“We evaluated the various solutions available in the market for sales and catering and realized that with Delphi,not only do we work with a world leader but we are also able to roll it out faster as most of the members of the sales team have used Delphi in their previous positions. This will help us not only initially, but also in the long run as we will be able to cut down the training required for the sales team,” said Seema Pande, complex director of sales and marketing for Southern Sun Hotels in the Middle East.

Newmarket’s reseller partner, Wide Computer Systems, was also involved in the deal, working closely with Southern Sun Hotels to evaluate the best software solution for its two properties. Selecting a flexible solution was essential for Southern Sun as they want to connect a multitude of properties and expand their business and as a result, are looking to roll Delphi out to additional properties in the future. Delphi can also integrate to their different enterprise applications.

“We are pleased to have been selected by Southern Sun Hotels for their premier properties in Dubai,” said Steve Lambert, managing director – International, Newmarket International, Inc. “Southern Sun has realized the value in the Delphi solution and we look forward to a long relationship with the company as they expand their portfolio.”




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