EZYield.com Taps Plan A Public Relations & Marketing to Implement Strategic Global Marketing Initiatives

  • EZYield
  • 04.30.08
EZYield.com, an originator of automated online channel management solutions for the hospitality industry, announced the selection of Plan A Public Relations & Marketing, Inc. to manage their marketing and communications activities.

Plan A will be responsible for increasing exposure and building brand recognition for EZYield.com worldwide during this period of rapid growth and expansion for the company. Since its inception in 2002, high demand for EZYield.com’s proprietary channel management solution has positioned it as a market leader in distribution technology. The company's Web-based V3 platform provides hoteliers with the ability to update rates, inventory and inventory restrictions across multiple third-party Web sites from a single dashboard.

“What EZYield.com brings to the hospitality market is a leading-edge technology solution that is designed to greatly simplify online distribution,” said Henry Danish, CEO of EZYield.com. “In selecting a public relations and marketing partner, one of our top criteria was that they understand both the hospitality market and the technology that today’s properties need to operate efficiently. With their experience and proven success in the hospitality technology sector, Plan A was the clear choice.”

By creating a unique branding and communication strategy that combines a strong marketing message with a memorable creative and a strategic PR program, Plan A will support EZYield.com’s efforts to increase its share of the hospitality market worldwide. Core messages will include EZYield.com’s sales milestones, business relationships and outreach programs, as well as the company's technological advancements and new product developments.

“With the explosion of online distribution channels in recent years, travelers now have access to rates and information for millions of properties on hundreds of Web sites,” said Andrea Roland, president of Plan A. “For the hotelier, management of those channels can be both time-consuming and expensive. EZYield.com has created a unique technology solution that over 2,000 properties around the globe have already discovered the benefits of. Their potential for growth is unlimited, and we are excited about the opportunity to be a part of their continued success.”

EZYield.com chose to partner with Plan A for the company's upcoming marketing initiatives due to its strong sales growth over the past six years and its increasing need for a structured marketing plan. Plan A has been providing strategic public relations and marketing services for clients in the hospitality industry since 1996.

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