EZYield.com Chosen to Become ASFONA Associate Member

  • EZYield
  • 05.07.08
EZYield.com, the originator of automated online channel management solutions for the hospitality industry, today announced that the Association of Starwood Franchisees & Owners – North America (ASFONA) chose EZYield.com as an Associate Member and appointed EZYield.com’s Co-founder and President Ed St. Onge as a Honorary Board Member.

ASFONA’s mandate is to interact with Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) in the development of brand policies, standards, technology and all other issues impacting its members businesses. The overall objective of ASFONA is to ensure that all ownership groups and those in membership have a solid platform upon which owners and investors can work together with Starwood Hotels & Resorts’ senior management team in building the best and most successful brands in the hotel industry.

“Associate membership in ASFONA is strictly limited and comprises a small, select group of companies qualified as highly-regarded providers of products or services to the hospitality industry,” stated John Shingler, president of ASFONA. “Membership is by invitation only.”

Commenting on Ed St. Onge’s appointment as a Honorary Board Member, Shingler stated, “Dialogue with Ed about EZYield.com’s future and the future of channel management technology opens your eyes and reinforces the importance of managing the abundance of business opportunities and unlimited marketing resources available through the Internet.”

“ASFONA represents a staunch commitment to delivering the highest possible customer satisfaction levels, while performing as a key communications conduit between Starwood and its franchisees and owners,” stated St. Onge. “As an Associate Member, this will allow EZYield.com to listen to the needs of Starwood owners and address those needs and opportunities accordingly.”

“Hotels are aware of the importance of channel management and yield management, but we must be more proactive, rather than reactive, in this important arena,” stated Shingler, addressing effective channel management practices. “We intend to continue to communicate to owners and management the importance of embracing new technologies that can harness and effectively manage the multitude of Internet revenue sources available in our industry.”

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