Red Roof Inns Partners With SoftBrands on Major Technology Upgrade

  • Infor
  • 05.13.08
SoftBrands, Inc., a global supplier of enterprise application software, announced it has entered into a multiphase project with Red Roof Inns, Inc. to supply a full suite of hospitality technology products and services to the United States-based hotel brand.

Red Roof (RRI), headquartered in Columbus Ohio, and has nearly 350 properties. The project includes central reservation, customer relationship management, business intelligence and property management solutions.

"Our vision for IT at Red Roof is to build an infrastructure that provides deep insight into the performance of our business and to enable us to quickly act on that knowledge. The integrated SoftBrands' solutions allow us to maximize operating efficiencies by centralizing the systems while still allowing for local control at the properties," said Jeff Linden, senior vice president of IT and chief information officer, Red Roof.

"We are very pleased to be selected by Red Roof for this important project," said Steve VanTassel, senior vice president and general manager, hospitality, SoftBrands. "Red Roof was looking for a partner to jointly create and deploy technology that will differentiate them from other hotel groups, and SoftBrands was able to offer the flexibility Red Roof required. We are looking forward to a long and mutually beneficial partnership with Red Roof."

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