Station Casinos Selects IDeaS Revenue Optimization for Nevada Hotel Portfolio

  • 05.22.08
IDeaS, a leading provider of hospitality revenue management and optimization solutions, today announced it will provide Station Casinos with its revenue management solution for a number of the company's Nevada-based hotel casino properties.

Station Casinos chose IDeaS' unique pricing tools to maximize company-wide profits
and assist in the management of both unqualified and casino guest demand. 
Station Casinos will deploy IDeaS V5i On-Demand Revenue Management
solution equipped with all available modules, including the Group Pricing
Module, Best Available Rate (BAR) Module and Budget Module.

"We chose IDeaS because it is offers a very friendly and intuitive user
interface with sound technology. IDeaS is great for Station Casinos because
it will transition the operation from a manual environment to an automated
one. One of the deciding factors for Station Casinos was the Best Available
Rate (BAR) Module. There are some very unique attributes to this portion of
the pricing engine that drove our final decision. Additionally, the hosted
system offers some very unique customization tools," said Scott Milton,
corporate director of revenue management, Station Casinos.  "Because it is
Web-based, it is easy to implement and the up-front investment is lower
compared to competitive solutions.  IDeaS also provides outstanding training
and technical support.  We also needed a partner who was willing and nimble
enough to quickly develop additional features and benefits specific to our
growing needs in the gaming market.  IDeaS provided all of this resulting in a
cost-effective, easy-to-use system."

Station Casinos will deploy the IDeaS V5i solution during a phased rollout of
its eleven established and new Nevada hotel properties throughout 2008.   

"Much like our other gaming clients, Station Casinos expressed a need to
centralize their revenue management strategy to make sure they weren't
competing with themselves, and to properly yield their best guests," said
Bernard Ellis, Managing Director, IDeaS. "IDeaS looks forward to changing the
game for Station Casinos."


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