Effective Strategies to Optimize Web Content and Boost Online Sales on the Docket for EyeforTravel’s Upcoming European Sales and Marketing in Travel Conference

  • EyeforTravel
  • 09.21.06

TUI, eBay, TripAdvisor, Accor, Expedia, Google, Hilton, Cheapflights, Opodo, Lufthansa, Wyndham Hotels and more will discuss best practices to boost travel sales in Europe at EyeforTravel’s upcoming European Sales and Marketing in Travel conference to be held in Berlin October 16-17.


Now in its seventh year, the event will take place at The Kempinski Bristol Hotel Berlin.  The conference will address the issues that are critical to every senior level travel executive:
  • What content sells travel online? 
  • Can consumer-generated content boost sales? 
  • How can you ensure your sales and marketing strategy works together effectively across multiple channels?
  • How can you build a consumer centric marketing strategy in a pan European, multilingual environment?  

As well as the latest hot topics, the conference provides a unique opportunity to meet, talk and do business with Europe’s leading travel marketers. 

Speaker highlights include:
  • Tim Davis, senior VP, commercial development and information technology, Hilton International
  • Daniel Del Olmo, vice president international marketing and strategy Wyndham Hotel Group (formerly Cendant Hotel Group)
  • Graham Donoghue, director of new media, TUI UK
  • Tanya Lidstone, head of user experience, Opodo
  • Hugo Burge, vice chairman, Cheapflights.com
  • Marc Charron, MD Europe, TripAdvisor
  • Karim Lankarany, senior category manager travel, eBay
  • Nicolas Besse, Web distribution director, Accor Hotels
  • Jurgen Seiler, marketing director, Expedia.de
  • Dirk Schreier, senior online sales, Lufthansa (TBC)
  • Laurie Myers, senior director, strategy and business development, Octopus Travel/Travelport
  • Ursula Silling, exec. VP sales and marketing SN Brussels Airlines 
Agenda highlights include:
  • Building a Consumer Centric marketing strategy in a Pan-European, Multi-Lingual Environment - How can you adapt your marketing campaign to suit the needs of Europe’s diverse consumer base?
  • Consumer-Generated Content - Marketing Hype or Marketing Must? Your customers can be your best advocates when recommending your products and services and many travel sites are featuring consumer generated content as an effective peer to peer marketing tool.  However negative reviews can have far reaching consequences.  What value does consumer-generated content add and how might it be managed? 
  • Content is King - 2.0 and Beyond - Any respectable travel supplier has a competitive website featuring products, services, photos and virtual tours but what is the real value gained from adding rich media to your Web content?  Do such features really increase conversion rates? If so which ones?
  • Multichannel marketing strategies - With more and more companies increasing their online marketing budgets - are valuable marketing channels being ignored? How can you ensure your sales and marketing strategy works together effectively across all channels?
  • Building an Effective Affiliate Marketing Programme - Using third-party affiliate Web sites is a very effective way of widening the distribution of your product and driving quality traffic to your Web site without using costly search engines. How do you assess which affiliate partners would be right for your company?


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