SynXis Global Reach Expands with the Launch of Asia Pacific Call Center

  • SynXis Corporation
  • 06.04.08
SynXis, the Sabre Holdings business that provides leading hotel distribution and Internet marketing services globally, announced the recent launch of its Asia Pacific call center located in Singapore.

SynXis offers call center services in several locations and at varying price points including (in addition to Singapore) the United States and Canada.   SynXis call center customers work closely with distribution experts at SynXis to optimize hotel content (including room descriptions, property information and rates) to ensure each property is receiving maximum exposure through the call center channel.  As a result of this proactive consultation, many SynXis call center customers see a significant increase in their call conversion rates.
SynXis customers experience the “SynXis Difference” when using its call centers because agents sell the hotel’s story, not just a bed type, essentially becoming an extension of the property’s sales force.  This is accomplished with comprehensive training sessions and a rigorous screening and hiring process that guarantees an experienced workforce.  The different locations offer many languages including, Spanish, Portuguese, German, French, Italian, Mandarin, Cantonese, Japanese and English. 

Janelle Cornett, corporate director of revenue management for Coastal Hotel Group, a longtime SynXis customer, said, “We have been impressed by the way SynXis continues to innovate based on marketplace needs.  Having an integrated call center solution with SynXis is extremely valuable. We have seen our conversion rates improve over 10 percentage points since moving to the call center.  They truly partner with us to improve our revenue per booking and increase sales overall.” 

SynXis call center customers gain immediate benefits because hotel managers can make updates directly in the RedX Voice Agent product, used in all SynXis call centers, and the reservations agents will see real-time rates, availability, images and property descriptions ensuring a seamless experience for the guests.
 
SynXis President and General Manager Scott Alvis added, “We have invested a lot of resources into providing a world-class call center solution that would dovetail with our distribution offering.  The combination of SynXis and our strategic partners ensures the success of our customers not only today but well into the future.”




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