GuestCentric Launches Innovative Online Marketing and Booking Platform for Independent Hotels

  • GuestCentric Systems
  • 06.05.08
GuestCentric Systems, a premier software as a service (SaaS) provider for the independent hotel industry, announced the launch of an easy-to-use online marketing and distribution platform for independent hotels.

Based on GuestCentric’s patent-pending InstantHotel technology, hotel managers can now have a complete Web site up and running in less than one hour, complete with new offerings and promotions. With GuestCentric’s platform, independent hotels are now able to provide the rich online and offline experience that demanding guests expect without entering time-consuming and expensive customization projects. 

Hotels are under pressure to leverage the Internet as a distribution and marketing channel with customers. While large, high-end hotel chains have large budgets and strong brand recognition for global distribution, non-chain mid-market and smaller, independent hotels are left stranded on how to manage this new reality of more demanding guests without the resources or budgets for new software suites or expensive custom development.

“Things are about to get tougher. Sobering economic conditions and a mature online market are forcing independent hotel managers to rethink their products and distribution strategies,” said Pedro Colaco, president and CEO of GuestCentric Systems. “To remain independent, hotel managers must adopt new, more intelligent tools that enable them to focus on their core business and differentiate through products instead of being tied down by technology that served them well in the past but is not fit for today’s market conditions.”

Properties can create high-end Web sites in less than 45 minutes with the following tools:
  • One of the first hotel-focused Web site builders – The GuestCentric platform provides one of the first hotel-focused Web site builders. It creates an attractive property display using the result of hundreds of hours of intense usability testing with demanding guests. As a result, sites created with the GuestCentric platform include interaction elements like flash banners, Google maps, weather forecasts and other public Web services.
  • Patent-pending InstantHotel technology – Combining automatic content creation with the comfort of automatic spell checking, text formatting and other helpers, GuestCentric’s unique InstantHotel technology avoids the need for external programmers or designers. Hotel managers can now have a new Web site, booking and pricing up and running in less than 45 minutes.
  • Next-generation booking engine – Based on the latest Ajax technology, GuestCentric’s breakthrough booking engine provides unparalleled speed and convenience for guests willing to book online. The shopping experience is uniquely interactive, allowing key features like deal shopping or one-click checkout for returning guests.
  • Easily push promotions and special offers – Due to the tight integration between the different components in the platform, the GuestCentric booking engine automatically highlights special offers, packages or special events to encourage upgrades and filling up rooms in dates where occupancy is lowest.
  • Eliminate double-bookings, reduce bogus reservations – GuestCentric lifts the barriers currently faced by independent hotels pressured by minimal resources and staff. Guest information is verified and room availability is checked in real time before confirming the booking. GuestCentric eliminates double-bookings, reduces bogus reservations, and improves the experience for returning guests by providing automated validation of guest information, real-time availability and pricing information and customizable e-mail confirmations.
Properties can leverage online marketing to engage customers and fill up rooms using the following features: 
  • Reinforces guest relationships – The GuestCentric platform automatically recognizes returning guests, reinforcing the customer intimacy that guests experience at independent hotels. The GuestCentric platform automatically creates guest profiles and records guest usage patterns and preferences for hotel managers to quickly identify the most profitable guests and target them for special offers, promotions or loyalty programs.
  • Leverages e-mail communications – Templates for automatic responses like reservation confirmations can easily be customized to carry additional messages to drive the hotel’s brand to the guest. 

“GuestCentric’s innovative online customer engagement platform is going to revolutionize the way independent properties do business,” said Joao Neto, online marketing director at Memmo Hotels. “We can now compete with larger properties by using a more efficient platform. It’s like guerrilla marketing.”

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