AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System

  • ZDirect, Inc.
  • 06.11.08
ZDirect, Inc. has partnered with AmericInn International, LLC to build an AmericInn electronic customer relationship management (eCRM) platform for the AmericInn lodging system for its 230 locations currently open or under development.

This initiative, known as the AmericInn eConnection System, allows hotels to dramatically improve customer information by communicating with guests based on online profiles in order to enhance the customer experience, gain loyalty and increase revenue.   

Utilizing its product ZMail™, ZDirect enables AmericInn to streamline their entire electronic marketing efforts and send highly targeted and relevant e-mails to customers.  This technology has resulted in new revenue, boosted customer loyalty, and expanded AmericInn’s customer base by converting inquiries into guests. The AmericInn eCRM program provides automated solutions and interfaces with both the AmericInn central reservation and customer satisfaction systems. The initiative features the following functions:

  • Automated electronic communications including reservation confirmations, pre-arrival information and thank you letters with guest surveys
  • Electronic newsletters, target marketing and promotional programs
  • Property-specific electronic communication templates
  • Reward program enhancements
  • Data centralization, automated segmentation, list hygiene and customer preferences
  • Advanced electronic marketing techniques such as dynamic content and behavioral profiling  

“The eCRM mailings have already generated thousands of dollars of new revenue for our chain,” Arnold Angeloni, CEO of AmericInn, said at the recent AmericInn convention.“This technology initiative is just the beginning of a major effort to build relationships with our guests, which will lead to revenue growth for our lodging system.”

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