Avalon Report Partners with EZYield.com

  • EZYield
  • 06.13.08
Avalon Report Corporation, a leading provider of Web 2.0 monitoring solutions, and EZYield.com, announced they have entered into a partnership to offer EZYield.com's extensive hotel portfolio the ability to monitor influential Web 2.0 sites.

The agreement designates EZYield.com as an authorized reseller of the Avalon BUZZ Report©, enabling EZYield.com to offer established and prospective customers an easy to use, intuitive reporting method of tracking influential virtual guest comments, ratings and shared visual content with a click of the mouse.

"With 60 percent of consumers considering customer-generated content (CGC) before making travel plans, rate management is rapidly evolving into value management," said Ed St. Onge, president of EZYield.com.  "The Avalon BUZZ Report offers an exciting opportunity by expanding our suite of services with a leading Web 2.0 product.  As the industry's awareness of CGC matures, hospitality companies will turn to proven leaders to meet their changing needs. The established expertise of EZYield.com puts us in a unique position to offer the leading Web 2.0 auditing report, The Avalon BUZZ Report. The new partnership makes EZ Yield an even more relevant partner in maneuvering the changing landscape of hotel rate-value management."
The need to monitor the ever-growing trend of online comments is obvious. The on-demand Avalon BUZZ Report© is designed to help hotels take a proactive approach to guarding their online reputation, and deploy the most proven perception management service in the industry.

"There is a keen philosophical synergy between our companies," said Maureen Dime, president of Avalon Report.  "Like EZYield.com, we are energized by change in the hotel industry, not fearful of it.  We share a common dedication to helping hoteliers understand and master those changes.  The partnership with EZ Yield allows the Avalon BUZZ Report to have a measurable market penetration within an impressive client portfolio and furthers services to help conquer the tidal wave of whispers that is becoming the new comment card for hotel operators everywhere."

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