New Name For HFTP’s Guestoom of the Future Announced

  • Hospitality Financial and Technology Professionals (HFTP)
  • 06.24.08
After a successful third year at Hospitality Industry Technology Exposition and Conference (HITEC®), Hospitality Financial and Technology Professionals (HFTP®) announced a new name for its innovative model hotel room exhibit.

GUESTROOM 2010 will now be called G2X (GUESTROOM 20X).

“When GUESTROOM 2010 was created in 2006, the name was chosen to portray the concept that the technologies in the room weren’t a distant future, but something that could be obtained now or very soon,” said Frank Wolfe, CAE, HFTP CEO. “With the year 2010 soon upon us, a new name was needed to reflect the endless possibilities.”

In one place, the special exhibit provides the ultimate guestroom experience enhanced by tomorrow’s technology. The next version of G2X debuts at HITEC 2009 June 23, 2009 in Anaheim, Calif. USA.

GUESTROOM 2010 Version 3.0, sponsored by IBM, was on display at HITEC 2008 from June 17-19 at the Austin Convention Center in Austin, Texas. The exhibit included more than 40 technologies like a voice recognition alarm clock set by speaking to it instead of punching buttons, a virtual library of the latest best-selling books, a bed without a mattress, a closet that generates electricity, a 3D golf course tour, a shower that gives a massage to the beat of your favorite music, a transducer that turns almost any surface into a speaker and a high definition art gallery that changes to suit the mood of the guest.

Each year HFTP conducts a global search for the industry’s existing, cutting-edge and future guestroom innovations. This includes non-traditional types of technology such as bath, integration, games and furniture, as well as traditional technology such as next-generation televisions, locks and wireless devices. A panel of world-renowned hospitality technology executives selects the technologies.




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