Universal Concepts, the market leading IT solutions provider for the hospitality industry, has launched the innovative iCableholder.

This tidy desktop unit provides hotel guests with access to the hotel’s existing broadband access points without leaving cables lying around, improving the overall appearance of the room.

“The unit ensures that guests are aware that broadband access is available, leading to higher levels of internet usage and greater revenues for the hotel,” explains Abhishek Bose, general manager of Universal Concepts.

“The in-built card holder enables hotels to provide guests with customised instructions on broadband access, as well as providing an additional point of sale prompt,” he adds.

The iCableholder is already a brand standard with Middle East hotel chain, Rotana Hotels, Resorts & Suites. The company recently signed new orders for the iCableholder to be placed in guest rooms as the new Rotana Hotel Kuwait, as well as the new Rotana Hotel in Sudan.

“We chose the iCableholder because it is a stylish, eye catching unit that our guests will be confident using. What’s more, because it is metal the unit is durable and will be able to take a lot of frequent use from our guests.” says Samir Abi Frem, corporate vice president – IT, Rotana Hotels.

“We are confident that this unit will be a welcome addition to our guest rooms, and will enable our business travellers to work faster while staying in our hotels,” he adds.

Constructed from the highest quality hard brushed metal, with a non-slip base, the iCableholder offers clean lines and a minimalist design to complement any guest room.

In the office environment this unit is perfect for laptop users as cables can be kept tidy while retaining easy access. It can also be used in exhibition halls, coffee shops, internet cafes and any other environment with broadband availability.

The unit is easily installed and comes with a one year warranty from Universal Concepts.