Travel 2.0 Enhancements from TravelCLICK Keep Hotel Shoppers on Property Websites, Increase Conversions

  • TravelClick
  • 06.27.08
TravelCLICK , Inc., a leading provider of e-commerce solutions for the global hotel industry, has announced the release of its new Travel 2.0 online tools.

The new tools-including Real Guest Reviews™, local Destination Guides with Trip Sharing, RSS Manager and Mobile-optimized Web Pages-leverage the social networking trend to create Web site stickiness and increase online reservation conversions by enriching the Internet shopper experience.  The latest enhancements to TravelCLICK's Hospitality Toolkit® content management system, the new modules complement the upcoming version of TravelCLICK's award-winning iStay booking engine.  With iStay, shoppers can schedule property-level activities like spa appointments, tennis lessons and dining reservations, creating a superior online guest experience that drives higher online revenue.

"TravelCLICK's new Travel 2.0 Internet marketing and booking tools enable hoteliers to keep guests on their sites longer in order to convert more bookings and increase revenue," said Shane Ettestad, vice president, Internet marketing solutions for TravelCLICK.  "When guests can read actual hotel reviews from the industry's most popular review sites on a property's Web site-as well as browse an in-depth destination guide of recommended sightseeing, nightlife and activities-their online experience is enhanced and they are less likely to surf other Web sites."  

TravelCLICK's new Travel 2.0 tool set includes:

  • Real Guest Reviews™
  • Destination Guides With Trip Sharing
  • Mobile-Optimized Web Pages
  • RSS Feed Manager

Real Guest Reviews enable potential guests to view actual featured guest reviews from major travel Web sites right on a hotel's home page without using multiple searches.  Shoppers can also view more details within the hotel Web site, keeping them engaged on the property site. Using the Hospitality Toolkit®, reviews are automatically put into a queue for the hotel's review. The property can quickly select reviews to post on its Web site with just one click.  For a complete assessment of a hotel's online presence, TravelCLICK also provides SearchVIEW™, a comprehensive reputation management system. SearchVIEW proactively monitors a property's Web presence and online marketing effectiveness on top search engines, meta travel search sites and Internet guest comment channels for more effective online strategies and faster responses to guest issues. 

TravelCLICK's Destination Guides with Trip Sharing engage visitors to keep them on the property's Web site longer-increasing booking profitability by providing valuable information and opportunities for social media trip sharing.  The Destination Guides are comprehensive and completely integrated into the hotel's Web site developed on TravelCLICK's Hospitality Toolkit. The guides are pre-populated and regularly updated to make implementation fast and simple. Hoteliers can customize the guide as much as they want. Guests can submit their trip favorites in any category.  The 200+ page guides, along with regularly updated trip-sharing posts, make a hotel's Web site much more attractive to search engines - thus increasing rankings.

TravelCLICK's Mobile-Optimized Web pages are designed to provide key information to both business and leisure travelers on smart phone devices, such as Palms and BlackBerrys.  HTML-based Mobile-Optimized Web pages offer on-the-go help for users such as hotel address, contact information, maps, and directions through an http://mobile.hotelname.com URL.

With the RSS Manager, guests sign up to receive the latest news and promotions via e-mail special offers, new packages or special events are distributed instantly worldwide.  Plus, hoteliers can use this feature to ensure the press is up to date on the hotel's latest news. The RSS Manager empowers RSS feeds for applications across the entire Hospitality Toolkit platform such as specials, packages and press releases.

All of the new Travel 2.0 modules are enhancements to TravelCLICK's Hospitality Toolkit platform.  They are designed to drive higher revenue for hoteliers by engaging guests on the hotel Web site longer with a personalized online user experience that results in increased conversions.  When combined with TravelCLICK's award-winning Web design and user-oriented iStay Web booking engine, this powerful user-focused solution will deliver more guests at a higher value. 




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