The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide

  • ZDirect, Inc.
  • 06.30.08
The prestigious hospitality group, The Peninsula Hotels, which is owned and managed by The Hong Kong and Shanghai Hotels, Limited, recently announced the selection of ZDirect, Inc. as its new eCRM platform to manage its event-driven and e-confirmation initiatives worldwide.

The hotel group portfolio comprises The Peninsula Hong Kong, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Beijing, The Peninsula Manila and The Peninsula Shanghai opening in 2009.  Using its ZMail® platform, ZDirect will deliver intelligent transactional and electronic marketing technology which will interface with Peninsula’s central reservation and property management systems.  Along with the prerequisite tracking, data hygiene, reporting and multilingual support, these enterprise platforms will bring about personal and individualized solutions for Peninsula’s valued guests, each who have an appetite for that extra level of customer service consistent with the heritage of The Peninsula Hotels. 

Shane Izaks, general manager, information technology for The Hong Kong & Shanghai Hotels Limited – Peninsula said, “Our guests are from all over the world, diverse in their needs and backgrounds and require an individualized guest experience. We look forward to working with the ZDirect team to ensure that we can provide the best possible customer service to all our guests in the manner that they expect and deserve.”

Hayes Thomas, CEO for ZDirect, said, “We are excited about our new partnership with The Peninsula Hotels.  Creating an innovative and differentiated customer experience is becoming increasingly critical for hotels and resorts looking to grow in today’s competitive market.  ZDirect has a history of successfully providing custom eCRM solutions for its global client base and we look forward to achieving the same success with the prominent hotel group, The Peninsula Hotels. 

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