citizenM Delivers First Integrated Ecosystem Utilizing AltiusPAR’s Guest Experience Ecosystem

  • AltiusPAR
  • 06.30.08
AltiusPAR, a leading developer of innovative software and service solutions for the hospitality industry, announced the first implementation of its Guest Experience Ecosystem (GEE) with award-winning client, citizenM hotels.

Designed as an integrated ecosystem, the new offering provides citizenM a highly flexible solution based on a data-centric approach to guest services that is highly personalized, scalable and can adapt quickly to an ever-changing environment.

The AltiusPAR integrated ecosystem allows citizenM guests to easily configure their room at the time their reservations are made or anytime thereafter. They can choose specific themes such as relaxation, romance, or business to set pre-defined parameters, or they can individually choose from items such as favorite TV content, music, preferred room temperature, lighting scheme and other preferences, all of which are automatically adjusted once they check in at the kiosk and their RFID tag is activated.  Any changes made during their stay are automatically stored, and the next time the guest checks in, the room will be configured precisely as indicated in the previous stay - the ultimate in customized travel.

“After evaluating a host of available technologies, we chose to partner with AltiusPAR because they offered a unique system that fulfilled our current needs and was flexible enough to grow to our future demands,” said Michael Levie, CEO of Citizen M Hotels, winner of the 2007 Worldwide Hospitality Award for Best Innovative Concept in Midscale Hotels. “They were the only company that combined CRM with CRS, PMS, booking engine and GDS/onward distribution in a simple, easy-to-use and install package. Their suite of flexible enterprise solutions is a core part of our centralized organization and enables us to deliver a spectacular guest experience.”

The integrated ecosystem offers a 360-degree view of the guest because all the PreStay, InStay and PostStay guest data is collected, stored and made available to all the AltiusPAR modules and external modules, so that the latest information about a guest is available at all touch-points. AltiusPAR’s GEE offers a flexible and scalable environment that integrates with a variety of applications, such as: reservations, hotel services, PBX, in-room offerings, marketing programs and future offerings via its flexible service-oriented architecture (SOA).  By creating seamless connectivity between customer preferences and their surrounding environment, citizenM can enhance each encounter with a guest while also maximizing its revenue.

“citizenM is truly an innovator in leveraging technology to create a fully automated, customer-centric experience for their guests,” said Connie Rheams, vice president of marketing and business development. “When we first began working on this project, we were excited to see how our technology could help citizenM to fully realize their goal of centralizing customer data in order to maximize that information at every point, from their configurable hotel rooms, to the loyalty programs, to CRM and everything in-between.”

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