HSMAI Announces 2008 Adrian Awards Call for Entries

  • HSMAI
  • 07.21.08
Hospitality marketing professionals work hard all year to develop creative campaigns to entice guests to visit their destinations, stay in their hotels, come to their attractions and use their transportation services.

Now is the time these professionals can have their hard work recognized. The Hospitality Sales and Marketing Association International (HSMAI) has opened the 2008 Adrian Awards Call for Entries at www.adrianawards.com.

The awards recognize achievements in advertising, marketing and public relations in the hospitality, travel and tourism industries. The Adrian Awards continue to capture and showcase industry achievers and ROI-producing materials from hotels, airlines, attractions, car rental companies, casinos, convention centers, cruise lines, destinations, restaurants and spas, as well as time share and extended stay properties and industry suppliers.

The 2007 Adrian Awards honored Delta Airlines’ for the company’s "Change" advertising in the brink of bankruptcy and hostile takeover threats, Zero-Gravity for its success in reaching millions of readers on a weightless flight to broaden its appeal to a mass audience, and www.24nola.com (New Orleans Metropolitan Convention and Visitors Bureau) for the CVB’s interactive Web site encouraging visitors to “Experience this city like locals” as recipients of the Best of Show awards.

“Each year hospitality and travel professionals amaze us with innovative entries outlining creative methods being implemented within the industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “The Adrian Awards serve as an outlet for professionals to be recognized for their achievement and take a minute to celebrate the past successes.”

Entrants will find many new features this year with the launch of a new Adrian Awards Web site coinciding with the call for entries. Winning entries will be honored at the Adrian Awards Gala, a black-tie networking extravaganza that will be held Jan. 26, 2009 at the New York Marriott Marquis, and will be showcased in the new Adrian Awards online winners’ gallery.  The gallery will also act as a repository of winning entries that HSMAI members can access for years to come.

HSMAI's Adrian Awards judging panel consists of more than 200 industry experts from advertising, public relations, media and Internet marketing professions, along with leading members of the travel community. Industry professionals can apply to join the judging panel by completing the judging application at www.adrianawards.com.

Additionally, the 2008 Adrian Awards will recognize top-level achievement with the following specialty awards:

  • Luxury Marketing Achievement Award presented by DEPARTURES Magazine
  • eMarketer of the Year Award presented by TravelCLICK
  • The Big Idea Chair presented by Yahoo!

HSMAI is also accepting nominations for the 2008 HSMAI Top 25 Extraordinary Minds in Sales & Marketing. For more information, or to find out about other sponsorship opportunities, visit the HSMAI Web site.

The early deadline for entries is Aug. 22. The final deadline for all entries is Sept. 5.




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